Daily and weekly rental rates are higher than monthly rates, so short-term rentals make you more money. Right? Not so, says Dan Kaplan, a past-president of Hertz Equipment Rental Company, who argues that monthly renta...Daily and weekly rental rates are higher than monthly rates, so short-term rentals make you more money. Right? Not so, says Dan Kaplan, a past-president of Hertz Equipment Rental Company, who argues that monthly rentals contribute more to the bottom line man short deals. A successful rental operation should use a combination of daily, weekly, and monthly rentals. A good goal is 50% monthly, 35% daily and 15% weekly. With more monthly rentals and a predictable revenue base, a rental company can maximize its profitability by decreasing its costs and increasing its fleet size.展开更多
文摘Daily and weekly rental rates are higher than monthly rates, so short-term rentals make you more money. Right? Not so, says Dan Kaplan, a past-president of Hertz Equipment Rental Company, who argues that monthly rentals contribute more to the bottom line man short deals. A successful rental operation should use a combination of daily, weekly, and monthly rentals. A good goal is 50% monthly, 35% daily and 15% weekly. With more monthly rentals and a predictable revenue base, a rental company can maximize its profitability by decreasing its costs and increasing its fleet size.
