农村电商发展水平对农户农业投资的影响研究

随着数字经济不断发展,电商发展对各个行业投资决策影响日益显著。本文基于中国社会科学院农村发展研究所中国乡村振兴调查数据库(CRRS)数据,采用最小二乘法(OLS)分析发现农村电商发展提高会对农户农业投资产生显著的正向促进作用。农村电商发展水平提高会促进农户信贷可得性和非农业经营收入,进而推动农户进行农业投资。此外,农村电商发展水平对家庭规模较大的家庭进行农业投资促进效果最为明显,但对家庭规模较小的家庭提升效果相对较少。资金是投资的基础和前提。应加强农村电商发展支持政策,完善农村金融体系,促进非农业经营,强化资金支持,以推动农业投资,实现农村经济可持续增长和农民收入增加。With the continuous development of the digital economy, the development of e-commerce has an increasingly significant impact on investment decisions in various industries. Based on the data of China Rural Revitalization Survey Database (CRRS) of the Institute of Rural Development of Chinese Academy of Social Sciences, this paper uses the least squares (OLS) analysis and finds that the improvement of the development level of rural e-commerce will have a significant positive effect on farmers’ agricultural investment. The improvement of the development level of rural e-commerce will promote the availability of credit and income from non-agricultural operations, and thus promote farmers to invest in agriculture. In addition, the development level of rural e-commerce has the most obvious effect on promoting agricultural investment for families with large families, but it has relatively little effect on families with small families. Capital is the basis and premise of investment. We should strengthen the support policies for the development of rural e-commerce, improve the rural financial system, promote non-agricultural operations, and strengthen financial support, so as to promote agricultural investment and achieve the sustainable growth of rural economy and the increase of farmers’ income.

数字素养对农户电商参与行为的影响研究

在全球数字经济快速发展的背景下,电商发展对农户收入增长影响日益显著。本研究基于中国社会科学院农村发展研究所中国乡村振兴调查数据库(CRRS)的数据,采用最小二乘法,探讨了数字素养对农户参与电商行为影响的作用机制。研究发现,数字素养的提高显著促进了农户参与电商活动,特别是对教育水平较高的农户效果更为明显。并提出政策建议,包括加强对低教育水平农户的数字素养培训,通过财政支持和税收优惠促进电商平台支持,改善信息基础设施等措施,以推动农村数字经济的可持续发展和农民收入的增长。In the context of the rapid development of the global digital economy, the development of e-commerce has an increasingly significant impact on the growth of farmers’ income. Based on the data of the China Rural Revitalization Survey Database (CRRS) of the Institute of Rural Development of the Chinese Academy of Social Sciences, the present study explores the mechanism of digital literacy on farmers’ participation in e-commerce behavior. The study found that the improvement of digital literacy has significantly promoted farmers’ participation in e-commerce activities, especially for farmers with higher education level. Policy suggestions are also put forward, including strengthening the digital literacy training for farmers with low education level, promoting the support of e-commerce platform through financial support and tax incentives, and improving information infrastructure, so as to promote the sustainable development of rural digital economy and the growth of farmers' income.