Doing business in emerging markets has been gaining greatpopularity with the overwhelming trend of globalization. Overthe next two decades, most of the world＇s growth is expected tooccur in today＇s emerging markets ...Doing business in emerging markets has been gaining greatpopularity with the overwhelming trend of globalization. Overthe next two decades, most of the world＇s growth is expected tooccur in today＇s emerging markets （Cavusgil, Ghauri and Agarwal,2002）. Emerging markets is a relatively new term. And it is usuallydefined as ＇a new set of dynamic low and middle incomeeconomies pursuing closer integration into the world economy.＇（Introduction to Emerging Markets, 2009）. The major emergingeconomies are located mainly in Asia, Eastern Europe, Latin Americaand South Africa （Cavusgil, Ghauri and Agarwal, 2002）. Accordingto US Department of Commerce, the ＇Big Ten＇ emerging marketsare： Mexico, Brazil, Argentina, South Africa, Poland, Turkey.展开更多
文摘Doing business in emerging markets has been gaining greatpopularity with the overwhelming trend of globalization. Overthe next two decades, most of the world＇s growth is expected tooccur in today＇s emerging markets （Cavusgil, Ghauri and Agarwal,2002）. Emerging markets is a relatively new term. And it is usuallydefined as ＇a new set of dynamic low and middle incomeeconomies pursuing closer integration into the world economy.＇（Introduction to Emerging Markets, 2009）. The major emergingeconomies are located mainly in Asia, Eastern Europe, Latin Americaand South Africa （Cavusgil, Ghauri and Agarwal, 2002）. Accordingto US Department of Commerce, the ＇Big Ten＇ emerging marketsare： Mexico, Brazil, Argentina, South Africa, Poland, Turkey.
