向数字转型,重铸竞争力

说传统广告已死,是因为传统意义上的消费者已经不存在。数字时代,广告公司如何保持自己在创意与洞察方面的竞争力？2013年群邑媒体集团宣布陈建豪上任新设职位首席数字官,值得注意的是数字营销官这一职位对于4A媒体公司来说是一个前所未有的职位。数字营销的兴起为广告公司的作业方式带来了前所未有的变化,面对这样的形势,老牌的4A公司也纷纷作出调整。Admaster作为一个第三方监测机构,在数字营销的大潮中应运而生,对此有着深刻的体会。无论是传统的广告投放,还是早期的数字广告投放。

β-Tosylamino and/3-Hydroxyl Substituted α-Diazocarbonyl Compounds： X-ray Structure and 1,2-Migrations under Photochemical Condition

As a continuation of the investigation on 1,2-migration of metal carbene and free carbene, two X-ray structures of β-substituted α-diazocarbonyl compounds were obtained. The relationship between the structure and 1,2-migratory aptitude was discussed and an exploratory photochemical study of the diazo compounds presented.