随着互联网的快速发展和乡村振兴战略的有效实施,农产品销售与电子商务结合的越来越密切,农村电商产业蓬勃发展。在乡村振兴的战略背景下推动农村电商高质量发展,有利于增加农民收入,巩固脱贫攻坚成果;也有利于助力我国农业高质量发展...随着互联网的快速发展和乡村振兴战略的有效实施,农产品销售与电子商务结合的越来越密切,农村电商产业蓬勃发展。在乡村振兴的战略背景下推动农村电商高质量发展,有利于增加农民收入,巩固脱贫攻坚成果;也有利于助力我国农业高质量发展、推进农业强国建设。通过制定统一标准,提升产品质量、完善监督机制、优化宣传手段、畅通外销渠道等路径,可以有效解决产品质量参差不齐、农村电商市场秩序混乱、产品吸引力弱、销售渠道不畅等农村电商发展面临的现实问题,助力解决农业、农村、农民“三农”问题,实现农民增收、农业增效、农村振兴,推动我国由农业大国向农业强国转变。With the rapid development of the Internet and the effective implementation of the rural revitalization strategy, the combination of agricultural product sales and e-commerce is becoming more and more close, and the rural e-commerce industry is developing vigorously. Promoting the high-quality development of rural e-commerce under the strategic background of rural revitalization is conducive to increasing farmers’ income and consolidating the achievements of poverty alleviation;it is also helpful to help our country’s agricultural high-quality development and promote the construction of an agricultural power. By formulating unified standards, improving product quality, improving supervision mechanisms, optimizing publicity means, and unblocking export channels, it can effectively solve the practical problems faced by rural e-commerce development such as uneven product quality, chaotic rural e-commerce market order, weak product attraction, and poor sales channels, and help solve the “three rural” problems of agriculture, rural areas, and farmers. We will increase farmers’ income, increase agricultural efficiency, and revitalize rural areas to transform China from a large agricultural country into an agricultural power.展开更多
随着互联网时代的崛起,农产品电商发展如火如荼,特色农产品的销售渠道得以有效拓展,新的销售方式逐渐被运用,特色农产品销售量正成倍增长,农产品电子商务营销正在助力乡村振兴战略实施。本文基于乡村振兴战略大背景,梳理特色农产品电商...随着互联网时代的崛起,农产品电商发展如火如荼,特色农产品的销售渠道得以有效拓展,新的销售方式逐渐被运用,特色农产品销售量正成倍增长,农产品电子商务营销正在助力乡村振兴战略实施。本文基于乡村振兴战略大背景,梳理特色农产品电商营销的意义,从农产品生产环节、销售策略等方面了解特色农产品电子商务营销现状,旨在分析当前中国特色农产品电子商务营销面临的现实困境及挑战,研究并提出有效的特色农产品电子商务营销策略,以期增加特色农产品销售量,实现农民增收、农业增产、农村发展,加快推进乡村振兴进程,助力农业农村现代化。With the rise of the Internet era, the development of agricultural products e-commerce is in full swing, the sales channels of featured agricultural products can be effectively expanded, new sales methods are gradually used, the sales of featured agricultural products are increasing exponentially, and the e-commerce marketing of agricultural products is helping the implementation of the rural revitalization strategy. This paper is based on the background of rural revitalization strategy, combing the significance of characteristic agricultural electricity business marketing, from the aspects of agricultural production, sales strategy of agricultural e-commerce marketing situation, and aims to analyze the current Chinese agricultural e-commerce marketing facing the real dilemma and challenges, study and put forward effective characteristic agricultural e-commerce marketing strategy, in order to increase characteristic agricultural sales, realize the farmers’ income, agricultural production, rural development, accelerate the rural revitalization process and power agriculture rural modernization.展开更多
文摘随着互联网的快速发展和乡村振兴战略的有效实施,农产品销售与电子商务结合的越来越密切,农村电商产业蓬勃发展。在乡村振兴的战略背景下推动农村电商高质量发展,有利于增加农民收入,巩固脱贫攻坚成果;也有利于助力我国农业高质量发展、推进农业强国建设。通过制定统一标准,提升产品质量、完善监督机制、优化宣传手段、畅通外销渠道等路径,可以有效解决产品质量参差不齐、农村电商市场秩序混乱、产品吸引力弱、销售渠道不畅等农村电商发展面临的现实问题,助力解决农业、农村、农民“三农”问题,实现农民增收、农业增效、农村振兴,推动我国由农业大国向农业强国转变。With the rapid development of the Internet and the effective implementation of the rural revitalization strategy, the combination of agricultural product sales and e-commerce is becoming more and more close, and the rural e-commerce industry is developing vigorously. Promoting the high-quality development of rural e-commerce under the strategic background of rural revitalization is conducive to increasing farmers’ income and consolidating the achievements of poverty alleviation;it is also helpful to help our country’s agricultural high-quality development and promote the construction of an agricultural power. By formulating unified standards, improving product quality, improving supervision mechanisms, optimizing publicity means, and unblocking export channels, it can effectively solve the practical problems faced by rural e-commerce development such as uneven product quality, chaotic rural e-commerce market order, weak product attraction, and poor sales channels, and help solve the “three rural” problems of agriculture, rural areas, and farmers. We will increase farmers’ income, increase agricultural efficiency, and revitalize rural areas to transform China from a large agricultural country into an agricultural power.
文摘随着互联网时代的崛起,农产品电商发展如火如荼,特色农产品的销售渠道得以有效拓展,新的销售方式逐渐被运用,特色农产品销售量正成倍增长,农产品电子商务营销正在助力乡村振兴战略实施。本文基于乡村振兴战略大背景,梳理特色农产品电商营销的意义,从农产品生产环节、销售策略等方面了解特色农产品电子商务营销现状,旨在分析当前中国特色农产品电子商务营销面临的现实困境及挑战,研究并提出有效的特色农产品电子商务营销策略,以期增加特色农产品销售量,实现农民增收、农业增产、农村发展,加快推进乡村振兴进程,助力农业农村现代化。With the rise of the Internet era, the development of agricultural products e-commerce is in full swing, the sales channels of featured agricultural products can be effectively expanded, new sales methods are gradually used, the sales of featured agricultural products are increasing exponentially, and the e-commerce marketing of agricultural products is helping the implementation of the rural revitalization strategy. This paper is based on the background of rural revitalization strategy, combing the significance of characteristic agricultural electricity business marketing, from the aspects of agricultural production, sales strategy of agricultural e-commerce marketing situation, and aims to analyze the current Chinese agricultural e-commerce marketing facing the real dilemma and challenges, study and put forward effective characteristic agricultural e-commerce marketing strategy, in order to increase characteristic agricultural sales, realize the farmers’ income, agricultural production, rural development, accelerate the rural revitalization process and power agriculture rural modernization.