电影越来越成为一种潮流的象征,日益丰富着我们的日常生活。此次案例分析的数据为截至目前中国大陆上映的100部电影的票房数据及其影响因素,选取首日票房、上映首周票房、档期、题材、评分(猫眼)、平均票价、播放形式、电影时长、预告...电影越来越成为一种潮流的象征,日益丰富着我们的日常生活。此次案例分析的数据为截至目前中国大陆上映的100部电影的票房数据及其影响因素,选取首日票房、上映首周票房、档期、题材、评分(猫眼)、平均票价、播放形式、电影时长、预告片播放量(亿)、想看人数(万人)、演员影响力、导演影响力、预算(万元)这13个指标作为电影票房的影响因素。首先,我们对数据进行预处理,对处理好的数据进行分类描述性统计分析,再对自变量与因变量进行相关性分析,通过分析发现,想看人数和首日票房之间存在较强的相关性,故在回归建模时删掉这两个变量;其次,我们使用逐步回归模型进一步筛选变量,使用对数回归模型探索对电影票房具有显著影响的指标;最后,我们得到档期、题材、播放形式、上映首周票房、评分、平均票价、预告片播放量这7个变量对票房有显著影响。较高票房的两类电影是动作片和喜剧片;导演影响力对于电影票房不存在很大的影响;票房较高的电影得分也较高,得分基本在9分左右,但并不是得分越高的电影票房也就越高。Cinema is becoming more and more a symbol of a trend, enriching our daily lives day by day. The data of this case analysis is the box office data and its influencing factors of the 100 films released in Chinese mainland so far, and selects 13 indicators such as the box office on the first day, the box office of the first week of release, the schedule, the theme, the score (Maoyan), the average ticket price, the broadcast form, the movie duration, the number of trailers played (100 million), the number of people who want to watch (10,000 people), the influence of actors, the influence of directors, and the budget (10,000 yuan) as the influencing factors of the movie box office. Firstly, we preprocessed the data, performed a categorical descriptive statistical analysis on the processed data, and then performed a correlation analysis between the independent variable and the dependent variable, and found that there was a strong correlation between the number of people who wanted to watch and the box office on the first day, so these two variables were deleted in the regression modeling. Secondly, we used a stepwise regression model to further screen the variables, and used a logarithmic regression model to explore the indicators that had a significant impact on the box office. Finally, we get that the 7 variables of schedule, theme, broadcast format, box office in the first week of release, rating, average ticket price, and trailer playback have a significant impact on the box office. The two categories of films that gross higher are action and comedy;The director’s influence does not have a great impact on the box office;Movies with higher box office scores are also higher, with a score of around 9 points, but it is not that movies with higher scores will also have higher box office.展开更多
产业振兴是乡村振兴的重中之重,要立足特色资源,发展优势产业。而抹茶作为茶产业发展的新兴之秀,因产品附加值高、市场前景广阔等优势引起了铜仁市政府的高度关注。本文主要以抹茶消费者为主体,采用配额抽样和方便抽样相结合的调查方法...产业振兴是乡村振兴的重中之重,要立足特色资源,发展优势产业。而抹茶作为茶产业发展的新兴之秀,因产品附加值高、市场前景广阔等优势引起了铜仁市政府的高度关注。本文主要以抹茶消费者为主体,采用配额抽样和方便抽样相结合的调查方法,利用网络问卷为调查手段进行调查。运用K-Means聚类算法构建消费者画像,总结得出相应结论:(1) 消费者层面:年轻消费者更乐意购买抹茶产品,女性消费者远多于男性消费者;(2) 企业层面:中小微企业对贵茶联盟的依赖性很强,抹茶行业缺乏自主发展的动力;产品应用面窄,利润低;品牌知名度不足,市场推广难度大;(3) 体系层面:抹茶产业相关标准体系尚不完善,对于抹茶的种植、关键环节缺乏统一的标准,影响区域合作发展和产业整体发展。Industrial revitalization is the cornerstone of rural revitalization, urging the development of advantageous industries based on unique local resources. As an emerging star in the tea industry, matcha has garnered significant attention from the Tongren municipal government due to its high added value and broad market prospects. This paper primarily focuses on matcha consumers, using a combination of quota sampling and convenience sampling methods, and conducts surveys through online questionnaires. Utilizing K-Means clustering to create consumer profiles, the following conclusions are drawn: (1) Consumer Level: Young consumers are more inclined to purchase matcha products, with female consumers significantly outnumbering male consumers. (2) Enterprise Leve: Small and medium-sized enterprises (SMEs) heavily rely on the Gui Tea Alliance, leading to a lack of autonomous development within the matcha industry. The product application scope is narrow, profits are low, and brand awareness is insufficient, making market promotion challenging. (3) System Level: The standardization system related to the matcha industry is still underdeveloped, with a lack of unified standards for key processes such as matcha cultivation. This hampers regional cooperation and the overall development of the industry.展开更多
文摘电影越来越成为一种潮流的象征,日益丰富着我们的日常生活。此次案例分析的数据为截至目前中国大陆上映的100部电影的票房数据及其影响因素,选取首日票房、上映首周票房、档期、题材、评分(猫眼)、平均票价、播放形式、电影时长、预告片播放量(亿)、想看人数(万人)、演员影响力、导演影响力、预算(万元)这13个指标作为电影票房的影响因素。首先,我们对数据进行预处理,对处理好的数据进行分类描述性统计分析,再对自变量与因变量进行相关性分析,通过分析发现,想看人数和首日票房之间存在较强的相关性,故在回归建模时删掉这两个变量;其次,我们使用逐步回归模型进一步筛选变量,使用对数回归模型探索对电影票房具有显著影响的指标;最后,我们得到档期、题材、播放形式、上映首周票房、评分、平均票价、预告片播放量这7个变量对票房有显著影响。较高票房的两类电影是动作片和喜剧片;导演影响力对于电影票房不存在很大的影响;票房较高的电影得分也较高,得分基本在9分左右,但并不是得分越高的电影票房也就越高。Cinema is becoming more and more a symbol of a trend, enriching our daily lives day by day. The data of this case analysis is the box office data and its influencing factors of the 100 films released in Chinese mainland so far, and selects 13 indicators such as the box office on the first day, the box office of the first week of release, the schedule, the theme, the score (Maoyan), the average ticket price, the broadcast form, the movie duration, the number of trailers played (100 million), the number of people who want to watch (10,000 people), the influence of actors, the influence of directors, and the budget (10,000 yuan) as the influencing factors of the movie box office. Firstly, we preprocessed the data, performed a categorical descriptive statistical analysis on the processed data, and then performed a correlation analysis between the independent variable and the dependent variable, and found that there was a strong correlation between the number of people who wanted to watch and the box office on the first day, so these two variables were deleted in the regression modeling. Secondly, we used a stepwise regression model to further screen the variables, and used a logarithmic regression model to explore the indicators that had a significant impact on the box office. Finally, we get that the 7 variables of schedule, theme, broadcast format, box office in the first week of release, rating, average ticket price, and trailer playback have a significant impact on the box office. The two categories of films that gross higher are action and comedy;The director’s influence does not have a great impact on the box office;Movies with higher box office scores are also higher, with a score of around 9 points, but it is not that movies with higher scores will also have higher box office.
文摘产业振兴是乡村振兴的重中之重,要立足特色资源,发展优势产业。而抹茶作为茶产业发展的新兴之秀,因产品附加值高、市场前景广阔等优势引起了铜仁市政府的高度关注。本文主要以抹茶消费者为主体,采用配额抽样和方便抽样相结合的调查方法,利用网络问卷为调查手段进行调查。运用K-Means聚类算法构建消费者画像,总结得出相应结论:(1) 消费者层面:年轻消费者更乐意购买抹茶产品,女性消费者远多于男性消费者;(2) 企业层面:中小微企业对贵茶联盟的依赖性很强,抹茶行业缺乏自主发展的动力;产品应用面窄,利润低;品牌知名度不足,市场推广难度大;(3) 体系层面:抹茶产业相关标准体系尚不完善,对于抹茶的种植、关键环节缺乏统一的标准,影响区域合作发展和产业整体发展。Industrial revitalization is the cornerstone of rural revitalization, urging the development of advantageous industries based on unique local resources. As an emerging star in the tea industry, matcha has garnered significant attention from the Tongren municipal government due to its high added value and broad market prospects. This paper primarily focuses on matcha consumers, using a combination of quota sampling and convenience sampling methods, and conducts surveys through online questionnaires. Utilizing K-Means clustering to create consumer profiles, the following conclusions are drawn: (1) Consumer Level: Young consumers are more inclined to purchase matcha products, with female consumers significantly outnumbering male consumers. (2) Enterprise Leve: Small and medium-sized enterprises (SMEs) heavily rely on the Gui Tea Alliance, leading to a lack of autonomous development within the matcha industry. The product application scope is narrow, profits are low, and brand awareness is insufficient, making market promotion challenging. (3) System Level: The standardization system related to the matcha industry is still underdeveloped, with a lack of unified standards for key processes such as matcha cultivation. This hampers regional cooperation and the overall development of the industry.
