In this decade, WeChat is in our everyday life. Being dubbed as"a main force of the new media", WeChat Official Ac-count, especially the language in it, has witnessed a great change. In linguistics, Grice...In this decade, WeChat is in our everyday life. Being dubbed as"a main force of the new media", WeChat Official Ac-count, especially the language in it, has witnessed a great change. In linguistics, Grice's Cooperative Principle assumed that com-municators are likely to cooperate with each other in a conversation, while the deviance of it usually carries special aims. This es-say chooses headlines of university WeChat Official Account as subject to analyze the pragmatic effect of violating the CooperativePrinciple in"New Media Generation".展开更多
文摘In this decade, WeChat is in our everyday life. Being dubbed as"a main force of the new media", WeChat Official Ac-count, especially the language in it, has witnessed a great change. In linguistics, Grice's Cooperative Principle assumed that com-municators are likely to cooperate with each other in a conversation, while the deviance of it usually carries special aims. This es-say chooses headlines of university WeChat Official Account as subject to analyze the pragmatic effect of violating the CooperativePrinciple in"New Media Generation".
