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大数据分析在小微企业市场营销中的运用探析 被引量:1
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作者 沈阳 龙振宁 《商展经济》 2023年第7期117-120,共4页
伴随信息技术的发展,我国进入了大数据时代,大数据分析技术应运而生。大数据时代,小微企业作为我国企业的重要组成部分,面临着巨大挑战。本文首先对大数据分析的概述和衍化及沿革进行阐述;其次明确了大数据分析在小微企业市场营销中的... 伴随信息技术的发展,我国进入了大数据时代,大数据分析技术应运而生。大数据时代,小微企业作为我国企业的重要组成部分,面临着巨大挑战。本文首先对大数据分析的概述和衍化及沿革进行阐述;其次明确了大数据分析在小微企业市场营销中的运用重点及对小微企业市场营销的必要性;最后分析了大数据背景下小微企业市场营销面临的问题,并提出相应的营销策略,以期为提高小微企业核心竞争力提供一定的参考。 展开更多
关键词 大数据分析 小微企业 市场 营销 运用 探析
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Predictive maintenance and its applications in civil engineering structures:A review
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作者 Shan Jiazeng Zhang Xi +2 位作者 Loong Cheng Ning Liu Yanzhe Hu Xinyue 《Journal of Southeast University(English Edition)》 EI CAS 2024年第3期245-256,共12页
Structural health monitoring and performance prediction are crucial for smart disaster mitigation and intelligent management of structures throughout their lifespan.Recent advancements in predictive maintenance strate... Structural health monitoring and performance prediction are crucial for smart disaster mitigation and intelligent management of structures throughout their lifespan.Recent advancements in predictive maintenance strategies within the industrial manufacturing industry have inspired similar innovations in civil engineering,aiming to improve structural performance evaluation,damage diagnosis,and capacity prediction.This review delves into the framework of predictive maintenance and examines various existing solutions,focusing on critical areas such as data acquisition,condition monitoring,damage prognosis,and maintenance planning.Results from real-world applications of predictive maintenance in civil engineering,covering high-rise structures,deep foundation pits,and other infrastructure,are presented.The challenges of implementing predictive maintenance in civil engineering structures under current technology,such as model interpretability of data-driven methods and standards for predictive maintenance,are explored.Future research prospects within this area are also discussed. 展开更多
关键词 predictive maintenance civil engineering structural health monitoring machine learning
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