Cloud computing is a set of Information Technology services offered to users over the web on a rented base. Such services enable the organizations to scale-up or scale-down their in-house foundations. Generally, cloud...Cloud computing is a set of Information Technology services offered to users over the web on a rented base. Such services enable the organizations to scale-up or scale-down their in-house foundations. Generally, cloud services are provided by a third-party supplier who possesses the arrangement. Cloud computing has many advantages such as flexibility, efficiency, scalability, integration, and capital reduction. Moreover, it provides an advanced virtual space for organizations to deploy their applications or run their operations. With disregard to the possible benefits of cloud computing services, the organizations are reluctant to invest in cloud computing mainly due to security concerns. Security is one of the main challenges that hinder the growth of cloud computing. At the same time, service providers strive to reduce the risks over the clouds and increase their reliability in order to build mutual trust between them and the cloud customers. Various security issues and challenges are discussed in this research, and possible opportunities are stated.展开更多
The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the total E-commerce sales of the top five countries of Europe. The units of analysis are t...The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the total E-commerce sales of the top five countries of Europe. The units of analysis are the individuals of UK, France, Italy, Germany and Netherland. Secondary data are collected from the reports of [1] (ADEX, 2010) and [2] (Eurostats, 2011). To empirically determine the relationship between independent variable and dependent variable in the European context, the study uses various statistical techniques, including OLS regression and correlation analysis techniques. The empirical findings indicate that the Internet advertisement features of search advertisement and classified advertisement have positive significant relationship with the E-commerce sales in Europe. The empirical findings indicate negative significant relationship of display advertisement with the E-commerce sales in Europe. However, this variable is also justified with the help of literature. Findings also demonstrate that search advertisement has strong positive relationship and it generates positive influence for the E-commerce sales as compared to the classified advertisement and display advertisement. Firms and marketers which are investing in online advertisement will find these results useful as they can get better sales and can use these features of online advertisement in order to maximize the sales of their products and services.展开更多
文摘Cloud computing is a set of Information Technology services offered to users over the web on a rented base. Such services enable the organizations to scale-up or scale-down their in-house foundations. Generally, cloud services are provided by a third-party supplier who possesses the arrangement. Cloud computing has many advantages such as flexibility, efficiency, scalability, integration, and capital reduction. Moreover, it provides an advanced virtual space for organizations to deploy their applications or run their operations. With disregard to the possible benefits of cloud computing services, the organizations are reluctant to invest in cloud computing mainly due to security concerns. Security is one of the main challenges that hinder the growth of cloud computing. At the same time, service providers strive to reduce the risks over the clouds and increase their reliability in order to build mutual trust between them and the cloud customers. Various security issues and challenges are discussed in this research, and possible opportunities are stated.
文摘The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the total E-commerce sales of the top five countries of Europe. The units of analysis are the individuals of UK, France, Italy, Germany and Netherland. Secondary data are collected from the reports of [1] (ADEX, 2010) and [2] (Eurostats, 2011). To empirically determine the relationship between independent variable and dependent variable in the European context, the study uses various statistical techniques, including OLS regression and correlation analysis techniques. The empirical findings indicate that the Internet advertisement features of search advertisement and classified advertisement have positive significant relationship with the E-commerce sales in Europe. The empirical findings indicate negative significant relationship of display advertisement with the E-commerce sales in Europe. However, this variable is also justified with the help of literature. Findings also demonstrate that search advertisement has strong positive relationship and it generates positive influence for the E-commerce sales as compared to the classified advertisement and display advertisement. Firms and marketers which are investing in online advertisement will find these results useful as they can get better sales and can use these features of online advertisement in order to maximize the sales of their products and services.
