Chinese to English literary translation (CELT) has brought enormous reading pleasure to large numbers of people. These readers are not necessarily committed to China or Chinese literature as a cause or profession: the...Chinese to English literary translation (CELT) has brought enormous reading pleasure to large numbers of people. These readers are not necessarily committed to China or Chinese literature as a cause or profession: they are disinterested readers. Publishers today, such as the Foreign Languages Press, can significantly increase their publication figures and strengthen their impact by going beyond captive readers to reach this wider audience. Guidelines that may lead to such a result can be summed up in the phrase: trust the reader. Readers of literary translations already belong to a limited class: they are risk-takers; they are curious and knowledgeable about other cultures; and they are skilled literary readers in their own language.展开更多
文摘Chinese to English literary translation (CELT) has brought enormous reading pleasure to large numbers of people. These readers are not necessarily committed to China or Chinese literature as a cause or profession: they are disinterested readers. Publishers today, such as the Foreign Languages Press, can significantly increase their publication figures and strengthen their impact by going beyond captive readers to reach this wider audience. Guidelines that may lead to such a result can be summed up in the phrase: trust the reader. Readers of literary translations already belong to a limited class: they are risk-takers; they are curious and knowledgeable about other cultures; and they are skilled literary readers in their own language.