The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in ...The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different markets.Evaluation of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is earning.The brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long time.We can say that brand has been existing since the beginning of market.There are different definitions of brand.The most widely used one in literature is the one given by the AMA(American Association of Marketing):Brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.展开更多
Tourism is one of the most important drivers of economic development in the world,and probably the only activity that connects peoples and countries without any prejudice.This is one of the main reasons why tourism is...Tourism is one of the most important drivers of economic development in the world,and probably the only activity that connects peoples and countries without any prejudice.This is one of the main reasons why tourism is developing at a faster pace and is becoming a more modern activity for man.Proper positioning in a dynamic and competitive tourism market is conditioned by the monitoring of current trends that identify demand trends,new market opportunities,areas of potential investment,and infrastructure needs.Tourism as a business promises much for the whole economy.Man is increasingly investing his efforts to improve both supply and demand in the sector.The tourism development strategy deals with the future as a long-term tourism development plan has already been drawn up at least several years in advance.The offer is more modern and anyone who wants to see,learn,recreate,or just take a good break comes across a wide range of offers.Tourism used to be only for the selected class of society,and today and in the future it will provide much to the average person.Today’s world trend allows for what was once unimaginable,so today travel agencies have to offer New Year’s Eve in a spacecraft,and who knows what else the future of tourism has in store for us?The purpose of our work is that tourism must become one of the main drivers of development in the areas of BiH in which it has so far been marginalized and use its full potential.The entire territory of BiH has an extremely diverse and preserved natural and cultural tourism potential,which is a valuable legacy that must be preserved and protected in order to contribute to tourism development in the long run.The aim of this paper is to create an image for the development of a quality,modern,and innovative tourism offer,to get acquainted with the novelties in the world tourism offer,and thus to bring BiH into the leading tourist countries.The next chapter deals with the vision of tourism in the future,the views on megatrends,and their reflection on the future development of tourism.The paper also deals with the recent changes in the supply and demand market,describes the formation and detection of segmentation of the tourism market.In this paper we will try to bring you closer to what destination management is and its purpose as well as tourism trends of the future.Selective forms of tourism,cultural tourism,long-distance tourism,alternative tourism,space tourism will be addressed,up to the modern accommodation offer.展开更多
文摘The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different markets.Evaluation of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is earning.The brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long time.We can say that brand has been existing since the beginning of market.There are different definitions of brand.The most widely used one in literature is the one given by the AMA(American Association of Marketing):Brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.
文摘Tourism is one of the most important drivers of economic development in the world,and probably the only activity that connects peoples and countries without any prejudice.This is one of the main reasons why tourism is developing at a faster pace and is becoming a more modern activity for man.Proper positioning in a dynamic and competitive tourism market is conditioned by the monitoring of current trends that identify demand trends,new market opportunities,areas of potential investment,and infrastructure needs.Tourism as a business promises much for the whole economy.Man is increasingly investing his efforts to improve both supply and demand in the sector.The tourism development strategy deals with the future as a long-term tourism development plan has already been drawn up at least several years in advance.The offer is more modern and anyone who wants to see,learn,recreate,or just take a good break comes across a wide range of offers.Tourism used to be only for the selected class of society,and today and in the future it will provide much to the average person.Today’s world trend allows for what was once unimaginable,so today travel agencies have to offer New Year’s Eve in a spacecraft,and who knows what else the future of tourism has in store for us?The purpose of our work is that tourism must become one of the main drivers of development in the areas of BiH in which it has so far been marginalized and use its full potential.The entire territory of BiH has an extremely diverse and preserved natural and cultural tourism potential,which is a valuable legacy that must be preserved and protected in order to contribute to tourism development in the long run.The aim of this paper is to create an image for the development of a quality,modern,and innovative tourism offer,to get acquainted with the novelties in the world tourism offer,and thus to bring BiH into the leading tourist countries.The next chapter deals with the vision of tourism in the future,the views on megatrends,and their reflection on the future development of tourism.The paper also deals with the recent changes in the supply and demand market,describes the formation and detection of segmentation of the tourism market.In this paper we will try to bring you closer to what destination management is and its purpose as well as tourism trends of the future.Selective forms of tourism,cultural tourism,long-distance tourism,alternative tourism,space tourism will be addressed,up to the modern accommodation offer.
