Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short ...Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.展开更多
Mega-event is an important driving force for the development of urban tourism industry. As a co-host city of 2022 Winter Olympics, Zhangjiakou will encounter new opportunities in tourism development. This paper build ...Mega-event is an important driving force for the development of urban tourism industry. As a co-host city of 2022 Winter Olympics, Zhangjiakou will encounter new opportunities in tourism development. This paper build a dynamic model about the influence of Olympics on urban tourism industry, and put forward specific strategies for the city promoting its tourism development by taking the opportunity of hosting the Winter Olympics.展开更多
Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of acc...Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.展开更多
From the perspective of experience economy, this paper proposed that traditional temple sightseeing has been unable to meet needs of tourists, temple cultural sites must pay more attention to visitors' experience ...From the perspective of experience economy, this paper proposed that traditional temple sightseeing has been unable to meet needs of tourists, temple cultural sites must pay more attention to visitors' experience in tourism development. On the basis of analyzing characteristics of temple cultures in the Mount Tai and problems in its tourism development, strategies for the development of temple cultures in the Mount Tai were given from the perspective of experience economy.展开更多
The hospitality spirit of tourism destination is one of the sources of destination comparative advantage,and it is also an important factor affecting the quality of destination products.From the perspective of tourist...The hospitality spirit of tourism destination is one of the sources of destination comparative advantage,and it is also an important factor affecting the quality of destination products.From the perspective of tourists’ perception,analytic hierarchy process is used to construct the evaluation model of residents’ hospitality in tourism destination from two aspects:the behavioral expression of individual hospitality and the atmosphere performance of social hospitality.The research could provide reference basis for managers evaluating the hospitality of residents in tourism destinations.展开更多
基金Social Science Planning Research Project of Shandong Province(22CLYJ34)Key Project of Shandong Art Science(23QR03280040)+1 种基金Social Science Project of Tai’an City(23YB061)First-class Undergraduate Courses of Tourism Markeing of Taishan University.
文摘Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.
基金Sponsored by Outstanding Young Teacher Domestic Visiting Scholar Project of Shandong Colleges and UniversitiesShandong Provincial Soft Science Research Program(2009RKB439)+1 种基金Shandong Provincial Key Cultural and Arts Program(2013101)Tai’an City Scientific and Technological Development Program(20140630-20)
文摘Mega-event is an important driving force for the development of urban tourism industry. As a co-host city of 2022 Winter Olympics, Zhangjiakou will encounter new opportunities in tourism development. This paper build a dynamic model about the influence of Olympics on urban tourism industry, and put forward specific strategies for the city promoting its tourism development by taking the opportunity of hosting the Winter Olympics.
基金Sponsored by Young Backbone Teachers and Domestic Visiting Scholar Program of Shandong Provincial Institutes of Higher EducationShandong Provincial Program of Soft Sciences(2009RKB439)+1 种基金Shandong Provincial Key Project of Culture and Art(2013101)Sci-tech Development Program of Tai’an Bureau of Science and Technology(20140630-20)
文摘Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.
基金Sponsored by Planning Program of Humanities and Social Sciences of the Ministry of Education(10YJAZH056)Shandong Provincial Soft Science Research Program(2009RKB439)+1 种基金Shandong Provincial Key Cultural and Art Program(2013101)Tai’an City Scientific and Technological Development Program(20140630-20)
文摘From the perspective of experience economy, this paper proposed that traditional temple sightseeing has been unable to meet needs of tourists, temple cultural sites must pay more attention to visitors' experience in tourism development. On the basis of analyzing characteristics of temple cultures in the Mount Tai and problems in its tourism development, strategies for the development of temple cultures in the Mount Tai were given from the perspective of experience economy.
基金Sponsored by the Soft Science Research Program of Shandong Provincial Key R&D Plan(2020RKB01081)。
文摘The hospitality spirit of tourism destination is one of the sources of destination comparative advantage,and it is also an important factor affecting the quality of destination products.From the perspective of tourists’ perception,analytic hierarchy process is used to construct the evaluation model of residents’ hospitality in tourism destination from two aspects:the behavioral expression of individual hospitality and the atmosphere performance of social hospitality.The research could provide reference basis for managers evaluating the hospitality of residents in tourism destinations.
