In recent years,the exuberant phenomenon of Chinese residents leaving the country shopping has caused much attention in academic circles.Applying game theory,from the supply-side not the demandside interpreting outbou...In recent years,the exuberant phenomenon of Chinese residents leaving the country shopping has caused much attention in academic circles.Applying game theory,from the supply-side not the demandside interpreting outbound consumption boom,it is the addition of brand value and reputation guarantee,as a result,the middle-and high-end consumers in our country are more willing to go abroad to purchase well-known foreign brand products,not to purchase domestic products with low prices,and not to favor the high domestic prices of foreign brands.Therefore,to guide the overseas consumption backflow of middleand high-income families,we need to implement supply-side structural reform such as strengthening the brand construction of national enterprises,attaching importance to scientific research input and human capital accumulation.展开更多
文摘In recent years,the exuberant phenomenon of Chinese residents leaving the country shopping has caused much attention in academic circles.Applying game theory,from the supply-side not the demandside interpreting outbound consumption boom,it is the addition of brand value and reputation guarantee,as a result,the middle-and high-end consumers in our country are more willing to go abroad to purchase well-known foreign brand products,not to purchase domestic products with low prices,and not to favor the high domestic prices of foreign brands.Therefore,to guide the overseas consumption backflow of middleand high-income families,we need to implement supply-side structural reform such as strengthening the brand construction of national enterprises,attaching importance to scientific research input and human capital accumulation.
