语言差异与中国对“一带一路”沿线国家直接投资

语言差异会影响中国对“一带一路”沿线国家的直接投资吗?从理论上将语言差异纳入异质性企业模型,发现语言差异会提高交易成本进而影响对外直接投资及二元边际。实证方面则从语音和词汇语法两个角度刻画语言差异,根据WALS数据库中的语言学指标及其赋值进行测度,使用2005—2020年中国企业向“一带一路”沿线国家直接投资数据进行实证检验,结果表明:语音差异和词汇语法差异都会对企业直接投资产生负面影响,且这种影响主要体现在扩展边际,而对集约边际的影响在统计上不显著;对汉藏语系国家进行直接投资时,语言身份认同能够有效减缓语言差异对直接投资的负面影响,在“一带一路”沿线国家设立孔子学院同样能够有效减缓这种负面影响,促进企业“走出去”。

Business Analysis of Didi Chuxing in the Chinese Ride-hailing Market

This essay presents my analysis of Didi Chuxing’s ride-hailing business in the Chinese market considering economic concepts and tools such as market structure,economies of scale and price anchoring to understand aspects of Didi Chuxing such as its cost structure,pricing strategies and marketing methods.As the largest ride-hailing platform in China,the success of Didi Chuxing can offer important guidelines for the healthy development and expansion of this industry to other countries.