The experience of consumers for products has great effect on the pre-sale strategy. Based on this, the paper studies the selection and pricing of multi-channel marketing models consisting of a brewer, an electronic re...The experience of consumers for products has great effect on the pre-sale strategy. Based on this, the paper studies the selection and pricing of multi-channel marketing models consisting of a brewer, an electronic retailer and a traditional retailer, constructing the non-cooperative game model of brewers and retailers with equal status in four contexts. Finally, the result shows that the introduction of direct channel is bene?cial to increase the brewer's revenue. When the pre-sale marginal revenue is greater than two times the average spot-sale marginal revenue, the total pro?t of supply chain will achieve the best under mode Ⅰ. i.e. both the brewer and e-retailer adopt pre-sale strategy.展开更多
This study focuses on improving the Weber model to obtain a more optimised solution, by whichwe can measure effectively the quality of the voting rules. By introducing the voter’s supportingdomain and the candidate’...This study focuses on improving the Weber model to obtain a more optimised solution, by whichwe can measure effectively the quality of the voting rules. By introducing the voter’s supportingdomain and the candidate’s supported degree to depict the emotional factors of voters and thereal voting network, we propose the concept of validity for a candidate. Upon the traditionalWeber model, two improved models are presented and the corresponding global optimal candidateis used as the evaluation benchmark for the voting rules. The experiments show that theoptimal solution of the two models has better robustness in complex voting networks, can beused as a standard to evaluate the voting rules. When the support degree of voter is the mainfactor, the Condorcet rule is optimal in most cases, and when the validity of the candidate is takenas the main factor, the Approval rule must be the best.展开更多
基金Supported by the National Natural Science Foundation of China(71471123)the Fundamental Research Funds for the Central Universities(skqy201621)the Fundamental Research Funds for Soft Science and Technology Project in Sichuan province(2017ZR0030)
文摘The experience of consumers for products has great effect on the pre-sale strategy. Based on this, the paper studies the selection and pricing of multi-channel marketing models consisting of a brewer, an electronic retailer and a traditional retailer, constructing the non-cooperative game model of brewers and retailers with equal status in four contexts. Finally, the result shows that the introduction of direct channel is bene?cial to increase the brewer's revenue. When the pre-sale marginal revenue is greater than two times the average spot-sale marginal revenue, the total pro?t of supply chain will achieve the best under mode Ⅰ. i.e. both the brewer and e-retailer adopt pre-sale strategy.
基金Thiswork is supported by theNationalNatural Science Foundation of China(Project No.71871150,71471123).
文摘This study focuses on improving the Weber model to obtain a more optimised solution, by whichwe can measure effectively the quality of the voting rules. By introducing the voter’s supportingdomain and the candidate’s supported degree to depict the emotional factors of voters and thereal voting network, we propose the concept of validity for a candidate. Upon the traditionalWeber model, two improved models are presented and the corresponding global optimal candidateis used as the evaluation benchmark for the voting rules. The experiments show that theoptimal solution of the two models has better robustness in complex voting networks, can beused as a standard to evaluate the voting rules. When the support degree of voter is the mainfactor, the Condorcet rule is optimal in most cases, and when the validity of the candidate is takenas the main factor, the Approval rule must be the best.
