Gold Expressions 2006, comprising nearly 400 pieces of jewelry from 65 manufactures, is poised for anothersuccessful year. The pieces in this stunning collection are innovative and versatile, yet accessibly priced for...Gold Expressions 2006, comprising nearly 400 pieces of jewelry from 65 manufactures, is poised for anothersuccessful year. The pieces in this stunning collection are innovative and versatile, yet accessibly priced for strongconsumer appeal. They speak to consumer purchase emotions: gold as a gift of love, affection and friendship; andgold to express a woman’s individuality and uniqueness.Key to Gold Expressions’ success is consumer research that helps participating manufacturers design jewelry toappeal to target groups of women. In fact, the pieces in this collection were designed according to World Gold Councilresearch that identified the two most active groups of target consumers by their interest in and purchase of gold jewelry,whether for self-purchase or gift-giving. The research formulated in-depth profiles of these groups, including theirlifestyles, values, purchase habits, and jewelry preferences.展开更多
文摘Gold Expressions 2006, comprising nearly 400 pieces of jewelry from 65 manufactures, is poised for anothersuccessful year. The pieces in this stunning collection are innovative and versatile, yet accessibly priced for strongconsumer appeal. They speak to consumer purchase emotions: gold as a gift of love, affection and friendship; andgold to express a woman’s individuality and uniqueness.Key to Gold Expressions’ success is consumer research that helps participating manufacturers design jewelry toappeal to target groups of women. In fact, the pieces in this collection were designed according to World Gold Councilresearch that identified the two most active groups of target consumers by their interest in and purchase of gold jewelry,whether for self-purchase or gift-giving. The research formulated in-depth profiles of these groups, including theirlifestyles, values, purchase habits, and jewelry preferences.
