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A disregard for calories during sampling: Exploring the “samples don’t count” effect
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作者 Chrissy M. Martins Lauren G. Block darren w. dahl 《Health》 2014年第3期218-222,共5页
Product sampling is an important part of food retailing promotion. We explore how food sampling affects individuals’ total caloric estimates of a consumption episode. In a field study, at a small self-serve frozen yo... Product sampling is an important part of food retailing promotion. We explore how food sampling affects individuals’ total caloric estimates of a consumption episode. In a field study, at a small self-serve frozen yogurt store, 144 participants were randomly assigned to either a control or samples’ condition. Analysis of variance showed that individuals who had no or one sample overestimated the number of calories they were consuming, while those who had two or more samples underestimated their caloric intake. 展开更多
关键词 Sampling CALORIE Estimation Food INTAKE
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