In networked mobile commerce network transactions,trust is the prerequisite and key to a smooth transaction.The measurement of trust between entities involves factors such as transaction amount,transaction time,person...In networked mobile commerce network transactions,trust is the prerequisite and key to a smooth transaction.The measurement of trust between entities involves factors such as transaction amount,transaction time,personal income of consumer entities and their risk attitude towards trust,etc.,so it is difficult to accurately calculate quantitatively.In order to find out the essential characteristics of this trust relationship,based on the research background of mobile commerce in the mobile network environment,a dynamic trust mechanism is proposed through the research of trust in the mobile network environment,trust influencing factors and trust mechanism.The calculation model of mobile interactive services based on mobile service business transactions.The model calculates feedback credibility through feedback deviation and feedback robustness,and combines transaction context factors and trust mapping mechanism to judge the seller’s credibility.This model better reflects the degree of influence of subjective factors such as personal preferences and risk attitudes on trust calculations,And the sensitivity of trust algorithms and transaction attributes has been greatly improved.After a large number of experiments and theoretical analysis,this mechanism provides an effective explanation for solving the problem of network trust computing.and provides valuable new ideas for the study of secure transactions in the mobile Internet environment.展开更多
基金The author is very grateful for the financial support of the new retail virtual reality technology(2017TP1026)of the key laboratory in Hunan Province.
文摘In networked mobile commerce network transactions,trust is the prerequisite and key to a smooth transaction.The measurement of trust between entities involves factors such as transaction amount,transaction time,personal income of consumer entities and their risk attitude towards trust,etc.,so it is difficult to accurately calculate quantitatively.In order to find out the essential characteristics of this trust relationship,based on the research background of mobile commerce in the mobile network environment,a dynamic trust mechanism is proposed through the research of trust in the mobile network environment,trust influencing factors and trust mechanism.The calculation model of mobile interactive services based on mobile service business transactions.The model calculates feedback credibility through feedback deviation and feedback robustness,and combines transaction context factors and trust mapping mechanism to judge the seller’s credibility.This model better reflects the degree of influence of subjective factors such as personal preferences and risk attitudes on trust calculations,And the sensitivity of trust algorithms and transaction attributes has been greatly improved.After a large number of experiments and theoretical analysis,this mechanism provides an effective explanation for solving the problem of network trust computing.and provides valuable new ideas for the study of secure transactions in the mobile Internet environment.
