Most destinations around the world are alike in the services delivered to the tourists.Hence,it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources,act...Most destinations around the world are alike in the services delivered to the tourists.Hence,it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources,activities,and other services.Tourism destination,just like any other product,requires a distinguishing factor and that is where branding comes into play.Hence the aim of the study is to critically examine the impact of hotel brands on the branding of a destination.展开更多
文摘Most destinations around the world are alike in the services delivered to the tourists.Hence,it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources,activities,and other services.Tourism destination,just like any other product,requires a distinguishing factor and that is where branding comes into play.Hence the aim of the study is to critically examine the impact of hotel brands on the branding of a destination.
