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Electroencephalographic Activity Associated to Investment Decisions: Gender Differences
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作者 Armando FRocha Joao Paulo Vieito +2 位作者 Eduardo Massad fabio trocha Roberto Ivo Lima 《Journal of Behavioral and Brain Science》 2015年第6期203-211,共9页
Literature in finance and neurosciences shows that male and female differ in many relevant issues concerning financial decision investment. Here, we studied the EEG activity recorded while volunteers were playing a st... Literature in finance and neurosciences shows that male and female differ in many relevant issues concerning financial decision investment. Here, we studied the EEG activity recorded while volunteers were playing a stock trading game to investigate these gender differences. 20 males and 20 females made 100 trading decisions using a portfolio of 200 shares of 7 different companies. Males and females were equally successful in earning above the market. sLORETA was used to identify sources of EEG recorded 2 seconds before trading decision. Results showed that male and female used different sets of neuron to make equally successful financial decisions. 展开更多
关键词 Neurofinance EEG Stock Investment Brain Activation LORETA Decision Making
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