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Fewer TV Makers Interesting in Price Wars
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作者 fang cheng and hou xuelian 《China's Foreign Trade》 2003年第2期18-19,共2页
In May 2002, Changhong became the first Chinese firm to cut the higher end market share with its precision projection TVs. This prompted a chain reaction by other Chinese electronic companies. In just two months, TCL ... In May 2002, Changhong became the first Chinese firm to cut the higher end market share with its precision projection TVs. This prompted a chain reaction by other Chinese electronic companies. In just two months, TCL and Skyworth spearheaded into the market with super low RMB29800 PDP color TVs. These moves marked a mile stone for China's manufacturers in making their ways to the higher end market. TCL and Skyworth have since taken hold their position as two 展开更多
关键词 电视产业 中国市场 价格竞争 高端产品
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