The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

旅游地居民环境责任行为研究进展与展望

旅游地居民环境责任行为研究是近年来旅游学界关注的新议题。居民作为旅游地可持续发展的核心利益主体,对旅游地生态环境影响更为深远持久,但学界较少系统梳理旅游地居民环境责任行为的相关研究。为更好追踪旅游地居民环境责任行为研究动态,文章检索并整理了2001—2021年78篇国内外期刊文献,对概念内涵、测量量表、影响因素、理论视角等内容研究进展进行分析,并对指标体系、研究方法、研究视角、研究对象等方面展开述评与展望,特别对影响旅游地居民环境责任行为且尚未被主流研究所重视的传统文化、本土化背景因素等展开了讨论。该文有助于理解旅游地居民环境责任行为研究脉络,并为未来该领域的学术发展和政策创新提供参考建议。

A Study of the Residents’Perception on the Socio-cultural Impact of Coastal Tourism

In the process of tourism development,destination residents,as an important interest group,their perception and attitude towards the impact of tourism has a vital significance to the success of the development of coastal tourism industry.This research studies the perception and attitude to the socio-cultural impact of community residents who live in coastal tourism destination Qingdao through an empirical case study.The results of the study draw that residents’perception of positive influences produce positive effects on their attitude while perception of negative impact generates negative effects.Cluster analysis and descriptive statistical analysis were used to divide Qingdao community residents into four types,namely optimistic supporters,pessimistic opponents,rational supporters,and neutral.Through the different categories of demographic analysis and logistic regression model analysis,the influence degree of residents’subjective factors posed on tourism effect perception has been explored.The research adds a new applied case study for a comprehensive understanding of impacts of coastal tourism destinations.

黑色旅游原真性认知体验的跨文化路径机理差异研究——以上海犹太难民纪念馆的中外旅游者为例

随着跨文化背景下旅游者对旅游需求的多样化,黑色旅游逐渐走入大众的视野。将原真性理论与跨文化理论相结合,基于黑色旅游视角,以上海犹太难民纪念馆为研究对象,从中外游客体验的跨文化视角,通过文献综述和实证研究,借助结构方程模型法探讨中外游客在参观纪念馆前的动机和认知、参观过程中的原真性体验和参与度、参观后的满意度和忠诚度六个变量之间的关系,并分析归纳中外游客对黑色旅游认知体验上的跨文化差异。研究发现,中国旅游者的原真性认知主要由建构主义原真性、存在主义原真性构成,而外国旅游者的原真性认知由客观主义原真性构成。动机和认知仅对中国旅游者的原真性认知产生影响。该研究结果可以为上海犹太难民纪念馆和政府相关管理机构提供量化科学依据以及精准营销策略。

浅析孟中印缅经济走廊建设与云南民族地区文化旅游产业发展合作共赢的对策建议

为突显"一带一路"倡议,践行社会主义核心价值观,将打造"孟中印缅经济走廊"上升至国家层面,通过四国延伸带动亚洲经济最重要三块区域的联动发展。它是"一带一路"的重要组成部分,是云南打造对外开放的新高地,面向南亚、东南亚辐射中心的重要抓手和旗舰项目,对云南民族地区文化旅游产业合作共赢模式研究,具有重要的战略意义。

客源受众对影视旅游产品认知的SEM关系路径机制与精准营销研究

影视产品与旅游业融合促进旅游业繁荣,通过客源受众,增强了影视旅游的价值,提高了旅游目的地形象。作为新形式的特殊旅游,影视旅游研究越来越受到学者的关注,但多以定性研究为主,对电影与影视旅游关系的建模实证研究极少。基于客源市场调研样本,分析了影视旅游产品的6方面旅游认知,包括观影动机、剧情吸引力、剧情表演、演员表演、影视评价、影视吸引力等客源受众的旅游认知主成分因子,并据此建立了结构方程模型(SEM)。研究结果表明,一是影视产品的剧情表演与剧情吸引力、影视影响力有显著的正相关关系,二是剧情吸引力与观影动机和评价满意存在显著的正相关关系,三是评价满意与影视旅游兴趣存在显著的负相关关系,四是影视影响力与影视旅游兴趣有显著的正相关关系,五是影视影响力和主演阵容之间存在显著的正相关关系。其研究结果可以为旅游企业和政府旅游机构的科学决策提供量化依据。

旅游地居民生活质量量表开发与实证检验

通过文献分析、自编测量题项等编制旅游地居民生活质量问卷,在山东、湖南、新疆等我国东、中、西部省份的旅游地进行调查,采用探索性和验证性因子分析探究旅游地居民生活质量。结果显示:旅游地居民生活质量由生活条件、家庭关系、经济条件、休闲娱乐、社区安全5个维度构成,涉及物质生活质量和非物质生活质量两个方面,5个维度都是居民生活质量的重要影响源。

西藏旅游资源赋存的区域差异分析

本文主要以西藏七地市旅游资源赋存为研究对象,将西藏旅游资源按照九大类进行分类,并通过定量分析的方法分析、比较西藏七地市间旅游资源的空间分布情况,并得出西藏各地市旅游资源的集中度、优势度最终得出旅游资源总丰度,旨在为西藏合理进行旅游线路开发提供参考。

主题公园品牌体验影响因素与精准施策研究

旅游目的地品牌体验是主题公园提高自身竞争力的必然要求。研究以上海迪士尼为例,构建了主题公园品牌体验与其他因影响因素的理论假设模型,进行因子分析,验证模型,并发现品牌体验对感知价值和满意度有显著正向影响,感知价值对满意度有显著正向影响,满意度对行为意向有显著正向影响。提出主题公园应针对游客品牌体验精准施策。

雌二醇共晶的研究

目的研究雌激素雌二醇的共晶现象,筛选其共晶化合物并进行初步评价,以改善药物的理化性质。方法经过结构设计选取能与雌二醇形成共晶体的配合物;通过蒸发结晶法、降温析晶法、研磨法、混悬液法等制备新共晶;共晶的鉴别表征采用单晶X射线衍射分析法、粉末X射线衍射分析法(PXRD)、热重-差示扫描量热法(TG-DSC)、红外光谱法等;并对共晶样品的稳定性、溶解性进行分析。结果用蒸发结晶方法获得雌二醇-尿素共晶(共晶Ⅰ),雌二醇-乙酰胺共晶(共晶Ⅱ)并制备成单晶,表征分析结果显示PXRD、磁共振(NMR)、TG-DSC、熔点法均可表征共晶和药物活性成分(API)以及两种共晶之间的不同,单晶X射线衍射结果显示两种共晶分子比例分别为1:1,4:4。两种共晶在高温、高湿、光照条件下稳定。两种共晶在6种溶出介质中溶出行为一致。在pH值1.2盐酸缓冲溶液中,共晶Ⅱ的累计溶出度比原料药的大近2倍,比共晶Ⅰ大1.2倍,且共晶Ⅱ的溶出速率高于共晶Ⅰ。结论以雌二醇为API进行共晶筛选,共获得共晶Ⅰ和共晶Ⅱ两种药物共晶,其中共晶Ⅱ为首次发现的雌二醇新的共晶。新获得的共晶样品与雌二醇原料药晶型比较同样稳定,但溶出速率增加。共晶Ⅱ为优势晶型。

消费者使用移动支付购买旅游产品意愿的实证研究——基于技术接受模型与计划行为理论模型

随着移动设备使用量增加、移动网络升级,旅游电商企业面临机遇与挑战。一方面移动支付能创造在销售及管理方面的创新,另一方面缺乏对消费者使用移动支付购买旅游产品信息的反馈。基于技术接受模型与计划行为理论,建立针对理论模型相关潜变量组合而成的研究模型,利用结构方程建模分析消费者购买意愿,发现使用态度、感知易用性、感知有用性、感知配合度、主观规范、个体移动性是影响使用意愿的重要因素。未来旅游者将会更多地使用移动支付来购买旅游产品,旅游企业应在加强支付安全环境的前提下,利用调研深入了解消费者支付习惯和方式,通过提升应用和网页操作便捷性,丰富移动操作功能,实现企业的新零售创新。

实验室安全检查研究与系统开发

在实验室安全管理向管治结合的过程中,安全检查是基础手段,是实验室安全体系中落实工作、提升水平的重要环节,而信息化是提升检查工作水平,提高管理能力的重要手段之一。概括了实验室安全检查的4种方式,分析了制度、人员、手段等要素。基于这些方式与要素,结合学校多年实施的实验室安全督导实践,提出了安全检查系统的开发内容。系统能适应PC端与移动端的需求,针对检查计划、检查审核、隐患记录管理,生成检查报告、整改报告、整改通知书管理,基本信息维护、系统维护及统计分析等功能进行分析,设计出框架图、检查流程图、整改流程图以及统计分析功能等,用于实施安全检查全流程管理。该系统可让管理人员跟踪隐患整改工作,实现隐患整改的闭环管理。

An Empirical Study on the Impacts of Tourist Risk Perception on Tourist Motivation and Satisfaction in Xinjiang of China under the Background of the Belt and Road Initiative

Discussing the impact of the crisis in Xinjiang on tourists and tourism plays an important role in Xinjiang tourism industry leveraging the country’s the Belt and Road Initiative and policy support,and constructing the“Silk Road Economic Zone Core Area”and the“Silk Road Economic Zone Tourism Center”.Based on the questionnaire survey of tourists infamous tourism scenic spots,like Urumqi,Bortala Mongolia Autonomous Prefecture,Xinjiang,Hami,Changji Hui Autonomous Prefecture,Yili Kazakh Autonomous Prefecture,and so on.This study used literature analysis,multivariate statistical analysis,and structural equation model.This paper constructed a study on the mechanism and path of the impact of tourism risk perception on the tourism motive and the satisfaction degree of tourism.The results showed that there was a significant positive correlation between tourism motivations and satisfaction,and there was also a significant positive correlation between tourism motivation and tourism satisfaction.The findings of this study provided scientific basis for quantitative decision-making for the crisis management in Xinjiang and the corresponding tourism marketing strategies.

Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.

A Study on the Relationship Paths Between Leisure and Well-Being of Elderly Residents

With the increasing of the elderly population in China,the aging of population has become an important issue that cannot be ignored in the development of our country.Based on the social support theory,this study surveyed elderly residents in Shanghai to construct and explore the driving model of well-being of elderly residents in China.The results indicated that leisure motivation of elderly residents in China significantly affected their leisure involvement;leisure involvement was related to leisure satisfaction of the elderly;leisure satisfaction had a significant positive effect on well-being of the elderly.Moreover,a series of managerial implications and recommendations were provided to formulate leisure management policies for the elderly,meet their leisure needs,and improve their well-being.

The Participation Path Analysis of Local Community in Ethnic Tourism Destination

Community participation of tourism development in ethnic tourism destinations has great significance to promote the evolution of national tourism.Based on the empowerment theory,this study constructs a theoretical model between tourism empowerment,social capital,tourism impact,and residents’willingness to participate tourism development.Taking Dong Village of Zhaoxing County in Southeast Guizhou Province of China as the case,structural equation model is applied to test the hypothetical relationships.Results show that economic,psychological,and social empowerment is related to residents’perception of tourism positive influence and their willingness to participate tourism development.In addition,positive tourism impact and social capital are also significant driving forces to enhance residents’initiative in tourism development.The higher social capital mainly comes from residents’perceived social empowerment.This study provides theoretical guidance for encouraging residents of ethnic tourism destinations to participate tourism and then promote local tourism development.

A Study on the Relationship Path of Impact on Brand Attachment by Cultural Atmosphere

With the continuous improvement of people’s material living standards,people are increasingly pursuing the cultural connotation of the destination in the process of tourism.At the same time,with the continuous development of China’s cultural and tourism integration,the cultural atmosphere of the tourist destination is also increasingly affecting the development of urban tourism.This study summarizes the Shanghai cultural atmosphere,brand cognition,brand satisfaction and brand attachment in Shanghai and explores the influence path of cultural atmosphere on tourist brand attachment to their destination in Shanghai.This research used AMOS software to quantitatively analyze the relationships among cultural atmosphere,brand cognition,satisfaction,and brand attachment.The results show that:Firstly,Shanghai cultural atmosphere has a significant direct positive influence on Shanghai brand cognition,brand satisfaction and brand attachment;secondly,the brand cognition of visitors to Shanghai has a significant direct and positive effect on brand satisfaction,and then indirectly has a positive effect on brand attachment;thirdly,Shanghai cultural atmosphere indirectly has a positive effect on brand attachment through brand satisfaction.

基于COWA-G1的专创融合教学体系构建与评价——以口腔医学专业为例

口腔医学专业作为医学领域核心专业,在讲授临床专业知识的同时,创新创业教育也尤为重要。口腔医学专业在教学目标、时间模式和课程设置的基础上,构建“三阶段七环节”的专教融合教学培养体系,并基于COWA-G1赋权法对各教学环节的权重进行分析,同时提出进一步强化口腔医学专业专创融合教学的建议。

组态视角下乡村旅游地居民回流就业的影响路径研究——一个模糊集定性比较分析

人才是乡村地域空间发展的基础,鼓励在外务工人员回流就业是推进乡村振兴的重要举措,也是实现共同富裕的保证。论文采用多变量交互作用的模糊集定性比较分析方法,以乡村旅游地居民回流就业意愿为结果变量,构建地方参与、地方情感、感知获益、风险承受能力、政府信任、支持度为前因变量的研究模型,探索居民回流就业的驱动机制与多元影响路径。研究结果表明:(1)所有单项因素均不构成乡村旅游地居民回流就业的必要条件;(2)满足条件的组合路径共7条,总体一致性为0.876,总体覆盖率为0.862;(3)在所有路径组合中,支持度和政府信任出现的频率最高,包含地方情感的路径覆盖率较高;(4)7条路径构成了情感主导路径、信任主导路径、支持主导路径,以及知—情—意—行综合路径4大类路径模式;(5)当同时包含情感、信任、支持和参与因素时,路径具有最高解释力;(6)不同类型的乡村旅游地在回流就业影响路径上显示出差异。研究结论可为鼓励和吸引乡村旅游地在外务工人员回乡参与旅游发展提供参考,也可为更广泛的乡村地区鼓励人才回流提供理论依据。

旅游者感知价值维度对重游意向的影响机制——基于团队旅游者的视角

增强旅游者重游意向对提高旅游目的地的市场竞争力有重要意义。以旅游者满意为中介,以感知获益为调节,探讨旅游者感知价值维度对重游意向的影响机制。对500名团队旅游者进行问卷调查,结果表明:实体价值、经济价值、学习价值对重游意向存在差异化影响;实体价值、学习价值经旅游者满意的部分中介影响重游意向,经济价值经旅游者满意的完全中介影响重游意向;感知获益负向调节实体价值与旅游者满意的关系。澄清了现有研究中旅游者感知价值与重游意向关系不明确的原因,明确了实体价值、经济价值、学习价值影响重游意向的传导机制,证实了感知获益是实体价值影响旅游者满意的边界条件。