Nowadays, there is huge potential in the domestic sales and export of tea in China. However, the tea leaf products are less competitive in the international market because of the lack of brand. Sichuan Province as a p...Nowadays, there is huge potential in the domestic sales and export of tea in China. However, the tea leaf products are less competitive in the international market because of the lack of brand. Sichuan Province as a province with large amount of tea leaves, characteristics of tea leaf industry in Sichuan Province were analyzed from three aspects, namely fundamental industrial characteristics, the competition strategy of a company and main competition measures. The tea industry in Sichuan Province was featured by its large amount of companies and low industrial concentration. The competition among tea companies often uses the strategy of different brands and low cost. The major way to compete was to build tea brand and to publicize the tea culture. Organic green tea was the main issue. Electronic business platform was applied. Study on the competition characteristics of tea industry in Sichuan can improve the regional competitiveness of tea industry and can make contribution to the entire tea industry in China.展开更多
文摘Nowadays, there is huge potential in the domestic sales and export of tea in China. However, the tea leaf products are less competitive in the international market because of the lack of brand. Sichuan Province as a province with large amount of tea leaves, characteristics of tea leaf industry in Sichuan Province were analyzed from three aspects, namely fundamental industrial characteristics, the competition strategy of a company and main competition measures. The tea industry in Sichuan Province was featured by its large amount of companies and low industrial concentration. The competition among tea companies often uses the strategy of different brands and low cost. The major way to compete was to build tea brand and to publicize the tea culture. Organic green tea was the main issue. Electronic business platform was applied. Study on the competition characteristics of tea industry in Sichuan can improve the regional competitiveness of tea industry and can make contribution to the entire tea industry in China.
