It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore...It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.展开更多
In recent years, since the Internet has given rise to mass creation and the intervention of industrial capital, China's web IP has experienced a "blowout" growth, which accelerates the development of the...In recent years, since the Internet has given rise to mass creation and the intervention of industrial capital, China's web IP has experienced a "blowout" growth, which accelerates the development of the ecological operation of its industry chain a pressing issue, especially in the ecological environment via multi-media and "full-copyright" platforms. In the thesis, the author firstly talks about the ecological operation context of web IP, and then the existing problems of the ecological operation of web IP industrial chain, such as the insufficiency in copyright protection, the economic bubbles on its expansion, the lack of originals and the cash-out mentality toward currency. Therefore, the author comes into the conclusion that, there are enormous potentials for the ecological operation of web IP industrial chain. This demands further platforms across the multiple industrial running of web IP, building its brand through the development of"full-copyright". In one word, the life of web IP would be sustained with ecological progress in multimedia consumption, and the ecological operation of web IP industrial chain would be achieved in fact.展开更多
In the paper, after clarification of concepts about digital economy and the 'Belt and Road',the author analyzes the status quo of information infrastructure of countries along the route. And then, the author r...In the paper, after clarification of concepts about digital economy and the 'Belt and Road',the author analyzes the status quo of information infrastructure of countries along the route. And then, the author raises the idea that it needs to make joint efforts in the developing path of information, industry and intelligence ecosystems, so as to realize the global construction of the digital 'Belt and Road'. And in the essay, they are called 1.0, 2.0 and 3.0 versions of China’s going-out strategy respectively. Under such circumstances, the digital reform approaches of bridging digital gap of different countries are put forward,from the four different aspects of platform media, emerging technology, digital literacy and think tanks.展开更多
As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some prob...As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.展开更多
文摘It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.
基金supported by the projects of Sichuan Provincial Education Department (Grant No. 16SA0175)the project of Science & Technology Bureau of Chengdu (Grant No. 2015RK00-00308-ZF)
文摘In recent years, since the Internet has given rise to mass creation and the intervention of industrial capital, China's web IP has experienced a "blowout" growth, which accelerates the development of the ecological operation of its industry chain a pressing issue, especially in the ecological environment via multi-media and "full-copyright" platforms. In the thesis, the author firstly talks about the ecological operation context of web IP, and then the existing problems of the ecological operation of web IP industrial chain, such as the insufficiency in copyright protection, the economic bubbles on its expansion, the lack of originals and the cash-out mentality toward currency. Therefore, the author comes into the conclusion that, there are enormous potentials for the ecological operation of web IP industrial chain. This demands further platforms across the multiple industrial running of web IP, building its brand through the development of"full-copyright". In one word, the life of web IP would be sustained with ecological progress in multimedia consumption, and the ecological operation of web IP industrial chain would be achieved in fact.
文摘In the paper, after clarification of concepts about digital economy and the 'Belt and Road',the author analyzes the status quo of information infrastructure of countries along the route. And then, the author raises the idea that it needs to make joint efforts in the developing path of information, industry and intelligence ecosystems, so as to realize the global construction of the digital 'Belt and Road'. And in the essay, they are called 1.0, 2.0 and 3.0 versions of China’s going-out strategy respectively. Under such circumstances, the digital reform approaches of bridging digital gap of different countries are put forward,from the four different aspects of platform media, emerging technology, digital literacy and think tanks.
文摘As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.
