传统与新生何以融合并存——基于代际差异的旅游者真实性体验与忠诚度的影响关系研究

传统村落旅游为乡村振兴蓄势赋能。旅游者忠诚度反映了旅游目的地发展前景,深化对传统村落旅游者忠诚度的研究为促进以人为本的传统村落旅游可持续发展和高质量乡村振兴提供思路。本文以宏村和西递村旅游者为研究对象,基于结构方程模型对671份样本进行数据分析,探索了传统村落旅游者真实性体验对忠诚度的作用机制。结果表明:①传统村落旅游者客体相关真实性体验和存在主义真实性体验皆显著正向影响游客忠诚度。②传统村落旅游者地方认同和地方依赖在客体相关真实性体验和存在主义真实性体验对忠诚度的影响关系中均起部分中介作用。③文化接触促进了传统村落旅游者真实性体验对忠诚度的正向影响作用。④新生代旅游者在传统村落旅游中的文化接触对真实性体验与忠诚度之间正向关系的增强作用要大于非新生代旅游者。研究结果为提升旅游者忠诚度进而促进传统村落可持续发展提供理论依据。

An Empirical Research on the Relationship Between Transformational Leadership and Counterproductive Work Behavior of Knowledge Employee

Based on the view of transformational leadership theory, the relationship between transformational leadership and the counterproductive work behavior of knowledge employee was researched. 221 valid questionnaires were obtained through the survey. Hierarchical regression analysis results showed that the virtue was significantly negative related to all the six dimensions of knowledge employee counterproductive work behavior, the vision incentive was significantly negative related to five dimensions of the knowledge employee counterproductive behavior except conservative intellectual behavior, the charisma was significantly negative related to five dimensions of the knowledge employee counterproductive work behavior except passive obedience behavior, personalized care was significantly negative related to five dimensions of the knowledge employee counterproductive behavior except immoral behavior. In short, transformational leadership was negatively related to the knowledge employee counterproductive work behavior.

The Improvement of New Product R&D System in the Scompany Based on the Perspective of Multi-project Management

Taking S Company new product research and development project management as the background,this paper analyzed the problems existing in the process of project management and discussed the approach to improve the way of a new product development project management system.It built the strategic planning to a new product research and development project and its corresponding organization structure model.Finally,it studied resource management and knowledge management in a new product research and development multi-project.

Study on a Maturity Model of Project Management Capability for a Large Aircraft Main Manufacturer

This paper is to study a maturity model of project management capability for a large aircraft main manufacturer using a capability maturity model and an organizational project management maturity model.First,we build the project management capability maturity level,its features,key process areas and best practices to provide a clear goal and path for the development of project management capability.Secondly,we set a project management capability evaluation index system according to the project management processes and key process areas.Moreover,we use the fuzzy mathematical theory to evaluate the project management capability maturity level.Finally,the large aircraft main manufacturer can choose the best practices based on the evaluation of the maturity level so as to reach the purpose of improving project management capability of the main manufacturer gradually.