In the advance of E-commerce, the importance of predicting the next request of a user as he or she visits Web pages grows larger than before. Web usage mining is the process of applying data mining to the discovery of...In the advance of E-commerce, the importance of predicting the next request of a user as he or she visits Web pages grows larger than before. Web usage mining is the process of applying data mining to the discovery of user behavior patterns based on Web log data, well suited to this problem. As an important field of Web usage mining, mining user navigation patterns is the fundamental approach for generating recommendations. In this paper, we propose an ant colony approach for navigation patterns. We use the ant theory as a metaphor to guide user＇s choice in the Web site.展开更多
基金This research is supported by National Natural Science Foundation of China （70471046）, and Doctoral Fund of State Education Ministry（20040359010）.
文摘In the advance of E-commerce, the importance of predicting the next request of a user as he or she visits Web pages grows larger than before. Web usage mining is the process of applying data mining to the discovery of user behavior patterns based on Web log data, well suited to this problem. As an important field of Web usage mining, mining user navigation patterns is the fundamental approach for generating recommendations. In this paper, we propose an ant colony approach for navigation patterns. We use the ant theory as a metaphor to guide user＇s choice in the Web site.
