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Understanding the adoption context of China’s digital currency electronic payment
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作者 huosong xia Yangmei Gao Justin Zuopeng Zhang 《Financial Innovation》 2023年第1期1633-1659,共27页
Central banks worldwide have started researching and developing central bank digital currencies(CBDCs).In the digital economy context,concerns regarding the integrity,competition,and privacy of CBDC systems have also ... Central banks worldwide have started researching and developing central bank digital currencies(CBDCs).In the digital economy context,concerns regarding the integrity,competition,and privacy of CBDC systems have also gradually emerged.Against this backdrop,this study aims to evaluate users’willingness to use China’s digital currency electronic payment(DCEP)system,a digital payment and processing network,and its influencing factors by comprehensively considering and comparing the characteristics of cash and third-party payment services.Combining the push-pull-mooring frame-work(PPM)and task-technology fit(TTF)theory,we discuss the scenarios and mecha-nisms that may inspire users’DCEP adoption intention through an empirical study.The results reveal that privacy concerns regarding the original payment methods and technology-task fitting level of DCEP positively impact users’willingness to adopt DCEP.The technical characteristics of DCEP,users’payment requirements,and government support positively affect users’adoption intention by influencing the task-technology fitting degree of DCEP.Switching cost significantly and negatively impacts adop-tion intention,whereas relative advantage exhibits no significant effect.This research contributes to a better understanding of the factors that influence switching intentions and the actual use of DCEP,and provides policy guidance on promoting the efficiency and effectiveness of DCEP. 展开更多
关键词 DCEP Push-pull mooring framework Task-technology fit Switch behavior FinTech
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Consumer use intention of online financial products:the Yuebao example 被引量:1
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作者 huosong xia Zhe Hou 《Financial Innovation》 2016年第1期226-237,共12页
Drawing on a valence framework and innovation diffusion theory,this study examines Yuebao deployment to model consumers’intention to use financial products offered online.We collect data via an online survey among a ... Drawing on a valence framework and innovation diffusion theory,this study examines Yuebao deployment to model consumers’intention to use financial products offered online.We collect data via an online survey among a young age bracket and use a VisualPLS graphic interface to test our model.The results indicate that first,compatibility and advantages in relative utility significantly enhance consumers’use intentions and that ease of use has an indirect influence.Second,the negative utility of perceived risk no longer significantly affects intention to use.This mainly lies in consumers’perceived risk focused on the security of online financial products,which has become a part of all online transactions.Third,trust indirectly affects intention to use by influencing utility. 展开更多
关键词 Online financial products UTILITY TRUST Innovation diffusion theory Use intention Yuebao
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