The commodification of cultural heritage has positive implications to encourage the creativity of cultural artists and aboriginal in creating variants of cultural products as an improvement of prosperity;however,it ca...The commodification of cultural heritage has positive implications to encourage the creativity of cultural artists and aboriginal in creating variants of cultural products as an improvement of prosperity;however,it can also has negative implications,such as a shift or loss of the essence of cultural and religious sounds that is able to lead to conflict,natural destruction,sexual services,and marginalization.The negative implications can be overcome by the participatory of all stakeholders in preserving the sustainability of cultural heritage as touristic.This study focused on three issues.Firstly,the patterns of aboriginals’participatory in preserving cultural heritage as a touritic.Secondly,the level of aboriginals’response to tourists.Thirdly,the aboriginals’complaint in preserving cultural heritage as a touristic.In accordance with these problems,the operational definition of study is the concept of cultural heritage tourism,tourist attraction,aboriginal,and traditional village of Bena.The theoretical review used to analyze the problem is community participatory theory in tourism development by Tosun and Irridex theory of attitude change of aboriginal by Doxey.This qualitative descriptive study is located in traditional village of Bena,Bajawa,Ngada Regency,East Nusa Tenggara with the selection of informants who understand the problem.The results of the study indicate that the aboriginals’participatory is spontaneous.The level of aboriginals’response is apathy level.The several complaints in preserving cultural heritage involving a great expense of traditional house maintenance,the processing time of traditional woven and the emergence of modern ja’i dance and music.展开更多
Positioning is a tool for tourism marketing activities;thus,it directs agritourism management to have a more precise marketing plan and leads the tourism marketing to perform effectively and systematically.Moreover,it...Positioning is a tool for tourism marketing activities;thus,it directs agritourism management to have a more precise marketing plan and leads the tourism marketing to perform effectively and systematically.Moreover,it supports the management to compose a positive marketing plan by using marketing mix,channel,and predicting results precisely.This article analyses the positioning of agritourism products in Community Based Agritourism(CBA)Subak Jatiluwih from visitors’perspective.It examined six variables to create a precise positioning of CBA Subak Jatiluwih namely features,benefits,competitors,users,usages,and products’class.The data gathered through a survey and interview to 125 tourists as respondents who met in the Subak Jatiluwih area during their visit while consuming agritourism products.The result showed that visiting CBA Subak Jatiluwih with motivation for getting recharging and relaxing got in the average scores of 4.48 and 4.49.The scores are almost 5.0 or close to perfect.It means the two parameters on benefits of agritourism products have strong power on CBA Subak Jatiluwih’s positioning.Therefore,the positioning formulation must be“by visiting CBA Subak Jatiluwih,tourists could encourage the inner motivation with relaxing and recharging their selves in the widest rice field teras in Bali”.展开更多
文摘The commodification of cultural heritage has positive implications to encourage the creativity of cultural artists and aboriginal in creating variants of cultural products as an improvement of prosperity;however,it can also has negative implications,such as a shift or loss of the essence of cultural and religious sounds that is able to lead to conflict,natural destruction,sexual services,and marginalization.The negative implications can be overcome by the participatory of all stakeholders in preserving the sustainability of cultural heritage as touristic.This study focused on three issues.Firstly,the patterns of aboriginals’participatory in preserving cultural heritage as a touritic.Secondly,the level of aboriginals’response to tourists.Thirdly,the aboriginals’complaint in preserving cultural heritage as a touristic.In accordance with these problems,the operational definition of study is the concept of cultural heritage tourism,tourist attraction,aboriginal,and traditional village of Bena.The theoretical review used to analyze the problem is community participatory theory in tourism development by Tosun and Irridex theory of attitude change of aboriginal by Doxey.This qualitative descriptive study is located in traditional village of Bena,Bajawa,Ngada Regency,East Nusa Tenggara with the selection of informants who understand the problem.The results of the study indicate that the aboriginals’participatory is spontaneous.The level of aboriginals’response is apathy level.The several complaints in preserving cultural heritage involving a great expense of traditional house maintenance,the processing time of traditional woven and the emergence of modern ja’i dance and music.
基金Authors would like to extend sincere gratitude to the Ministry of Tourism and Creative Economy Republic of Indonesiathe Center of Excellence in Tourism,Udayana University for providing financial support of this research.
文摘Positioning is a tool for tourism marketing activities;thus,it directs agritourism management to have a more precise marketing plan and leads the tourism marketing to perform effectively and systematically.Moreover,it supports the management to compose a positive marketing plan by using marketing mix,channel,and predicting results precisely.This article analyses the positioning of agritourism products in Community Based Agritourism(CBA)Subak Jatiluwih from visitors’perspective.It examined six variables to create a precise positioning of CBA Subak Jatiluwih namely features,benefits,competitors,users,usages,and products’class.The data gathered through a survey and interview to 125 tourists as respondents who met in the Subak Jatiluwih area during their visit while consuming agritourism products.The result showed that visiting CBA Subak Jatiluwih with motivation for getting recharging and relaxing got in the average scores of 4.48 and 4.49.The scores are almost 5.0 or close to perfect.It means the two parameters on benefits of agritourism products have strong power on CBA Subak Jatiluwih’s positioning.Therefore,the positioning formulation must be“by visiting CBA Subak Jatiluwih,tourists could encourage the inner motivation with relaxing and recharging their selves in the widest rice field teras in Bali”.
