Tourist loyalty is an important factor that affects tourist destinations’competitiveness and has a great practical meaning for the sustainable development of tourist destinations.Based on the theory of cognition-emot...Tourist loyalty is an important factor that affects tourist destinations’competitiveness and has a great practical meaning for the sustainable development of tourist destinations.Based on the theory of cognition-emotion-intention,this study takes Mount Wutai,a World Cultural Heritage in China as an empirical case,to conduct an empirical study on the relationship between cultural identity,place attachment,and tourist loyalty,using a structural equation model.The results show that:First,tourist cultural identity can form an extension of behavior and has a positive direct effect on tourist loyalty.Besides,spiritual culture identity is more likely to exert a significant positive effect on tourist loyalty.Second,cultural identity has a partial impact on place attachment,and spiritual cultural identity has a positive effect on place attachment.Material cultural identity is only a direct positive drive to place identity.Third,place attachment partially mediates the relationship between cultural identity and revisit intention.Besides,place identity has a partial mediating effect between cultural identity and recommendation intention.This paper expands the research on the influence mechanism of tourist loyalty,verifies the direct driving effect of cultural identity on tourist revisit intention and recommendation intention,and puts forward relevant suggestions for managing cultural tourism destinations.展开更多
Under the influence of celebrity effect and para-social interaction,film is increasingly able to induce viewers’willingness to travel.Based on the theory of para-social interaction and the factors of place attachment...Under the influence of celebrity effect and para-social interaction,film is increasingly able to induce viewers’willingness to travel.Based on the theory of para-social interaction and the factors of place attachment,this study constructs a model of the influence mechanism of film-induced tourists’behavioral intention and puts relevant hypotheses.Taking the film A Little Red Flower as an example,the empirical test is carried out by using structural equation model(SEM).The results show that:(1)Film-induced tourists’emotional involvement has a significant positive impact on tourism behavioral involvement,but has no direct and significant impact on place dependence and place identity.(2)Film-induced tourists’behavioral involvement has a significant positive impact on place dependence and place identity.(3)Both place dependence and place identity of film-induced tourists have significant positive impact on tourism behavioral intention.Therefore,film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences,with the help of the popularity of film,so as to improve their tourism behavior intention.展开更多
基金supported by a grant from the Projects of the National Natural Science Foundation of China(No.7207040829).
文摘Tourist loyalty is an important factor that affects tourist destinations’competitiveness and has a great practical meaning for the sustainable development of tourist destinations.Based on the theory of cognition-emotion-intention,this study takes Mount Wutai,a World Cultural Heritage in China as an empirical case,to conduct an empirical study on the relationship between cultural identity,place attachment,and tourist loyalty,using a structural equation model.The results show that:First,tourist cultural identity can form an extension of behavior and has a positive direct effect on tourist loyalty.Besides,spiritual culture identity is more likely to exert a significant positive effect on tourist loyalty.Second,cultural identity has a partial impact on place attachment,and spiritual cultural identity has a positive effect on place attachment.Material cultural identity is only a direct positive drive to place identity.Third,place attachment partially mediates the relationship between cultural identity and revisit intention.Besides,place identity has a partial mediating effect between cultural identity and recommendation intention.This paper expands the research on the influence mechanism of tourist loyalty,verifies the direct driving effect of cultural identity on tourist revisit intention and recommendation intention,and puts forward relevant suggestions for managing cultural tourism destinations.
基金the Grant of China National Natural Science Foundation(No.72074053).
文摘Under the influence of celebrity effect and para-social interaction,film is increasingly able to induce viewers’willingness to travel.Based on the theory of para-social interaction and the factors of place attachment,this study constructs a model of the influence mechanism of film-induced tourists’behavioral intention and puts relevant hypotheses.Taking the film A Little Red Flower as an example,the empirical test is carried out by using structural equation model(SEM).The results show that:(1)Film-induced tourists’emotional involvement has a significant positive impact on tourism behavioral involvement,but has no direct and significant impact on place dependence and place identity.(2)Film-induced tourists’behavioral involvement has a significant positive impact on place dependence and place identity.(3)Both place dependence and place identity of film-induced tourists have significant positive impact on tourism behavioral intention.Therefore,film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences,with the help of the popularity of film,so as to improve their tourism behavior intention.