SAN FRANCISCO Remember when citizen journalism was a novel idea? Now,average people armed with video cameras,laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myan...SAN FRANCISCO Remember when citizen journalism was a novel idea? Now,average people armed with video cameras,laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar.Com- bine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy,and it makes sense that citi- zen marketing is the newest form of consumer activism-one looked at by marketers as a poten- tial holy grail.展开更多
文摘SAN FRANCISCO Remember when citizen journalism was a novel idea? Now,average people armed with video cameras,laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar.Com- bine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy,and it makes sense that citi- zen marketing is the newest form of consumer activism-one looked at by marketers as a poten- tial holy grail.
