Getting Innovation in China Right Overcoming Obstacles to Innovation in the Chinese Chemical Industry

Innovation-a key to success in Chemicals Western chemical companies have long beenaware that in novations are a key successfactor in the chemical industry.Industryleaders such

Conjoint Analysis:Learning About Client Requirements in Chinese Chemical Industry

Chemical companies need to havea good understanding of customer requirements in order to optimize their product offerings.Do custom-ers only care for price? Or is