The traditional market segmentation was based on ＂transcendental rationality＂ or ＂Situational Rationality＂, studies shows that it had disadvantages. This paper states the ＂Situational＂ integrated rationality hyp...The traditional market segmentation was based on ＂transcendental rationality＂ or ＂Situational Rationality＂, studies shows that it had disadvantages. This paper states the ＂Situational＂ integrated rationality hypothesis and then comes up with the market segmenting models and classification algorithm basing on this hypothesis. This algorithm combined the Rough Set theory and Neural Networks in application, which overcome the dilemma that caused complicated network structure and long training time by only using Neural Networks and influenced the classification precision caused by noise disturbance by only using Rough Set methods. Finally, the paper did a comparison experiment between the traditional method and the method we came up, the results shows that the model and algorithm has its advantage on every aspects.展开更多
基金This paper is financial aided by the National Natural Science Foundation project in China （No. 70640008）, The National Social Science Foundation project in China （No. 05BJY043） and The Foundation Project of Inner Mongolia education office （No. N J02019）.
文摘The traditional market segmentation was based on ＂transcendental rationality＂ or ＂Situational Rationality＂, studies shows that it had disadvantages. This paper states the ＂Situational＂ integrated rationality hypothesis and then comes up with the market segmenting models and classification algorithm basing on this hypothesis. This algorithm combined the Rough Set theory and Neural Networks in application, which overcome the dilemma that caused complicated network structure and long training time by only using Neural Networks and influenced the classification precision caused by noise disturbance by only using Rough Set methods. Finally, the paper did a comparison experiment between the traditional method and the method we came up, the results shows that the model and algorithm has its advantage on every aspects.
