Puqian Town, Heyuan City has beautiful natural environment and agricultural landscape and unique hot spring resources, so it is very suitable for the development of rural vacation industry. At present, there were only...Puqian Town, Heyuan City has beautiful natural environment and agricultural landscape and unique hot spring resources, so it is very suitable for the development of rural vacation industry. At present, there were only two vacation projects of Bavaria Manor and Ketianxia Hot Spring Resort in the town, and the radiation driving effect is not obvious. In this paper, literature research and interview methods were used to collect data. After 15 interviewees were effectively interviewed and hundreds of data were collected, the PEST theory model and balanced points card theory were used to measure the development factors of rural vacation in Puqian Town, Heyuan City. SWOT matrix matching analysis method was adopted to determine the development strategies of local rural vacation industry.展开更多
文摘Puqian Town, Heyuan City has beautiful natural environment and agricultural landscape and unique hot spring resources, so it is very suitable for the development of rural vacation industry. At present, there were only two vacation projects of Bavaria Manor and Ketianxia Hot Spring Resort in the town, and the radiation driving effect is not obvious. In this paper, literature research and interview methods were used to collect data. After 15 interviewees were effectively interviewed and hundreds of data were collected, the PEST theory model and balanced points card theory were used to measure the development factors of rural vacation in Puqian Town, Heyuan City. SWOT matrix matching analysis method was adopted to determine the development strategies of local rural vacation industry.
