Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior n...Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.展开更多
In order to analyze the sustainable development of Guangxi Zhuang Autonomous Region, this paper analyzed the development of Guangxi Zhuang Autonomous Region in 2017 by using ecological footprint method. The results sh...In order to analyze the sustainable development of Guangxi Zhuang Autonomous Region, this paper analyzed the development of Guangxi Zhuang Autonomous Region in 2017 by using ecological footprint method. The results showed that the ecological footprint per capita in Guangxi Zhuang Autonomous Region was 3.9056 hm^2 in 2017, the ecological carrying capacity per capita was 1.0932 hm^2, the ecological ecology was 2.8125 hm^2 and the ecological footprint intensity index was 3.5728. Based on the ecological footprint, the diversity index was 0.9126. Based on the ecological footprint, the social development index was 3.5643. Based on ecological carrying capacity, the diversity index was 1.0612. Based on ecological carrying capacity, the social development index was 1.1601. It shows that the production and living intensity of the Guangxi Zhuang Autonomous Region exceed the carrying capacity of the ecological system, and it is in the unsustainable development level according to the level of sustainable development in China.展开更多
文摘Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.
文摘In order to analyze the sustainable development of Guangxi Zhuang Autonomous Region, this paper analyzed the development of Guangxi Zhuang Autonomous Region in 2017 by using ecological footprint method. The results showed that the ecological footprint per capita in Guangxi Zhuang Autonomous Region was 3.9056 hm^2 in 2017, the ecological carrying capacity per capita was 1.0932 hm^2, the ecological ecology was 2.8125 hm^2 and the ecological footprint intensity index was 3.5728. Based on the ecological footprint, the diversity index was 0.9126. Based on the ecological footprint, the social development index was 3.5643. Based on ecological carrying capacity, the diversity index was 1.0612. Based on ecological carrying capacity, the social development index was 1.1601. It shows that the production and living intensity of the Guangxi Zhuang Autonomous Region exceed the carrying capacity of the ecological system, and it is in the unsustainable development level according to the level of sustainable development in China.
