As times advancing, 80s-born, 90s-born or even 00s-born people＇s contact with Intemet world increasing.and network self-media rising up, web-star effect has gradually appeared. To pursue new business opportunity, web...As times advancing, 80s-born, 90s-born or even 00s-born people＇s contact with Intemet world increasing.and network self-media rising up, web-star effect has gradually appeared. To pursue new business opportunity, web-star apparel economy emerges as times require. This paper, through methods of survey, literature research and qualitative analysis, reveals this new economic phenomenon of web-star apparel economy, studies its cause, current situation, advantages, disadvantages and corresponding solution. And its lhture development is also fiir＇ther discussed here to make more people know about it and join in the wave of web-star apparel economy. thus push it tbrward.展开更多
This article through to the interpretation of the characteristics of the apparel industry, from the ＂＋＂ Intemet age and the great influence of e-commerce to the traditional clothing enterprises, under the backgroun...This article through to the interpretation of the characteristics of the apparel industry, from the ＂＋＂ Intemet age and the great influence of e-commerce to the traditional clothing enterprises, under the background of big data of the apparel industry development present situation, trend and upgrade supply plates, and the research of marketing model transfomlation, objectively show the advantage of traditional manufacturing and thinking of combining the Internet. Through the mobile Internet custom design will be able to enjoy all over the world, and easy to operate, solve the problem of upstream and downstream never out into can get all the accessories. New way of consumption is affecting the development of the apparel industry. For now, most people＇s consumption habits and the traditional marketing mode of garment industry has been broken, for garment industry, it is not just a channel, but also a development trend. Factors of the transformation, and help us to grasp the development of the apparel industry.展开更多
文摘As times advancing, 80s-born, 90s-born or even 00s-born people＇s contact with Intemet world increasing.and network self-media rising up, web-star effect has gradually appeared. To pursue new business opportunity, web-star apparel economy emerges as times require. This paper, through methods of survey, literature research and qualitative analysis, reveals this new economic phenomenon of web-star apparel economy, studies its cause, current situation, advantages, disadvantages and corresponding solution. And its lhture development is also fiir＇ther discussed here to make more people know about it and join in the wave of web-star apparel economy. thus push it tbrward.
文摘This article through to the interpretation of the characteristics of the apparel industry, from the ＂＋＂ Intemet age and the great influence of e-commerce to the traditional clothing enterprises, under the background of big data of the apparel industry development present situation, trend and upgrade supply plates, and the research of marketing model transfomlation, objectively show the advantage of traditional manufacturing and thinking of combining the Internet. Through the mobile Internet custom design will be able to enjoy all over the world, and easy to operate, solve the problem of upstream and downstream never out into can get all the accessories. New way of consumption is affecting the development of the apparel industry. For now, most people＇s consumption habits and the traditional marketing mode of garment industry has been broken, for garment industry, it is not just a channel, but also a development trend. Factors of the transformation, and help us to grasp the development of the apparel industry.
