In the era of omnimedia,the methods of news consumption have changed markedly.Based on new characteristics of news consumption and new issues arising therefrom,this article provides an in-depth analysis of the capabil...In the era of omnimedia,the methods of news consumption have changed markedly.Based on new characteristics of news consumption and new issues arising therefrom,this article provides an in-depth analysis of the capabilities,including selecting,decoding and coding information from news,which all contemporary news audience should have.Meanwhile,this article proposes the pathway and strategies for fostering and improving media literacy.For example,the government should strengthen top-level design,mass media should comply with media ethics and schools should innovate educational methods.In addition,relevant social organizations,communities and families ought to mutually collaborate with each other in order to jointly build a scientific and rational media literacy education system.展开更多
基金This article was supported by National Social Science Fund of China regular project“Chinese Internet Advertisement Supervision System Research”(16BXW087)Humanities and Social Sciences Key Research Base of the Ministry of Education key project“Research on the Competitiveness of Chinese Media and Advertising Industry under the Background of Intelligentized Media”(16JJD860002)Central Institution of Higher Education Basic Scientific Research Fund Special Fund in Support of Wuhan University Independent Scientific Research Project(Humanities and Social Sciences)“Research on the Development Strategy and Rules,Regulations and Policies of the Intelligent Advertising Industry in China”(2018QN039).
文摘In the era of omnimedia,the methods of news consumption have changed markedly.Based on new characteristics of news consumption and new issues arising therefrom,this article provides an in-depth analysis of the capabilities,including selecting,decoding and coding information from news,which all contemporary news audience should have.Meanwhile,this article proposes the pathway and strategies for fostering and improving media literacy.For example,the government should strengthen top-level design,mass media should comply with media ethics and schools should innovate educational methods.In addition,relevant social organizations,communities and families ought to mutually collaborate with each other in order to jointly build a scientific and rational media literacy education system.
