Faced with declining interest at home, Western golfing stars and golf tourists are being lured to massive new golf courses in China, shortly to be site of the world's largest. The Chinese themselves are increasing...Faced with declining interest at home, Western golfing stars and golf tourists are being lured to massive new golf courses in China, shortly to be site of the world's largest. The Chinese themselves are increasingly turning to the sport, formerly regarded as snobbish and exclusive. Land and water shortages, however, could spoil play.展开更多
Last spring, computer hypermarkets in the business district of southeast China's Xiamen stocked at least thirty different brands of laptops, most of which were designed and pro-duced locally in this high-techcity....Last spring, computer hypermarkets in the business district of southeast China's Xiamen stocked at least thirty different brands of laptops, most of which were designed and pro-duced locally in this high-techcity. By April of this year thenumber of brands had decreased significantly,replaced by an increased number of models from market leaders such as Lenovo, Delland IBM.展开更多
Many marketing executives did adouble take in April whenChanel tested a marketing medium previously shunned by most premium brands: permission email. Shanghai-based marketing firm 2i Communications created the opt-in ...Many marketing executives did adouble take in April whenChanel tested a marketing medium previously shunned by most premium brands: permission email. Shanghai-based marketing firm 2i Communications created the opt-in email campaign to draw customers to Chanel's new skin care product Precision. The company emailed ecoupons 120,000 young women earning more than 3,000 yuan (US$362.4) per month in five cities across China.展开更多
In promoting sustainable business practices in China, business leaders from the EU and Chinese companies have much to share but not that much in common. The EU is funding China's largest environmental program but,...In promoting sustainable business practices in China, business leaders from the EU and Chinese companies have much to share but not that much in common. The EU is funding China's largest environmental program but, worried about the cost factor, some Chinese businesses areproving reluctant about going green.展开更多
Eagle Airline caused a stir when it started flying out of Chengdu, capital of Sichuan Province, in January this year. Eagle is China's first low fare airline,
文摘Faced with declining interest at home, Western golfing stars and golf tourists are being lured to massive new golf courses in China, shortly to be site of the world's largest. The Chinese themselves are increasingly turning to the sport, formerly regarded as snobbish and exclusive. Land and water shortages, however, could spoil play.
文摘Last spring, computer hypermarkets in the business district of southeast China's Xiamen stocked at least thirty different brands of laptops, most of which were designed and pro-duced locally in this high-techcity. By April of this year thenumber of brands had decreased significantly,replaced by an increased number of models from market leaders such as Lenovo, Delland IBM.
文摘Many marketing executives did adouble take in April whenChanel tested a marketing medium previously shunned by most premium brands: permission email. Shanghai-based marketing firm 2i Communications created the opt-in email campaign to draw customers to Chanel's new skin care product Precision. The company emailed ecoupons 120,000 young women earning more than 3,000 yuan (US$362.4) per month in five cities across China.
文摘In promoting sustainable business practices in China, business leaders from the EU and Chinese companies have much to share but not that much in common. The EU is funding China's largest environmental program but, worried about the cost factor, some Chinese businesses areproving reluctant about going green.
文摘Eagle Airline caused a stir when it started flying out of Chengdu, capital of Sichuan Province, in January this year. Eagle is China's first low fare airline,
