This paper aims to show the change in mindset, showing the shift from selling in 1950s to the marketing concept and societal marketing concept today. The value of the Service Profit Chain （SPC） is also considered an...This paper aims to show the change in mindset, showing the shift from selling in 1950s to the marketing concept and societal marketing concept today. The value of the Service Profit Chain （SPC） is also considered and looks not only at the importance to the customers but also the employees to the success of a business in ultimately winning over the consumer.展开更多
文摘This paper aims to show the change in mindset, showing the shift from selling in 1950s to the marketing concept and societal marketing concept today. The value of the Service Profit Chain （SPC） is also considered and looks not only at the importance to the customers but also the employees to the success of a business in ultimately winning over the consumer.
