Brand construction plays an increasingly important role in marketing and competition in modern agricultural industry. There are problems in brand construction of tropical distinctive agricultural products in Hainan,in...Brand construction plays an increasingly important role in marketing and competition in modern agricultural industry. There are problems in brand construction of tropical distinctive agricultural products in Hainan,including less famous brand products,weak core competence,strengthening declaration and ignoring management as well as imperfect marketing system,therefore resource integration should be stressed to develop famous brand products and technological innovation should be strengthened to promote core competence of enterprise.展开更多
Industrialization of tropical agricultural science and technology is an essential part of tropical agricultural technological innovation.This paper firstly analyzed development mode of industrialization of tropical ag...Industrialization of tropical agricultural science and technology is an essential part of tropical agricultural technological innovation.This paper firstly analyzed development mode of industrialization of tropical agricultural science and technology in Chin and then came up with recommendations for developing industrialization of tropical agricultural science and technology.展开更多
文摘Brand construction plays an increasingly important role in marketing and competition in modern agricultural industry. There are problems in brand construction of tropical distinctive agricultural products in Hainan,including less famous brand products,weak core competence,strengthening declaration and ignoring management as well as imperfect marketing system,therefore resource integration should be stressed to develop famous brand products and technological innovation should be strengthened to promote core competence of enterprise.
文摘Industrialization of tropical agricultural science and technology is an essential part of tropical agricultural technological innovation.This paper firstly analyzed development mode of industrialization of tropical agricultural science and technology in Chin and then came up with recommendations for developing industrialization of tropical agricultural science and technology.