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Powerful Force of The Media to Environmental Issues and Its Contribution to Environmental Engineers
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作者 Esra Yel meral serarslan 《Journalism and Mass Communication》 2011年第1期57-67,共11页
Environmental Engineers are generally unable to proclaim their projects or their engineering solutions against any problem to large masses. Environmental Engineering includes two fundamental approaches: preventing th... Environmental Engineers are generally unable to proclaim their projects or their engineering solutions against any problem to large masses. Environmental Engineering includes two fundamental approaches: preventing the pollution, and solving the poUution problem after it is arised. Although the first one is preferred, in many developing countries the general tendency is as the solution of pollution after generation. Neither politicians nor public are willing to pay before seeing the threat, although they should be. This conflict decelerates the works to keep the environment and increase the non-success stories and problemmatic situatons. The growing concern in pollution problems gave rise to intensive coverage of the media as one of their main public responsibilities. Because file influence of the media has been regarded as a powerful force in society for many years, the coverage of environmental problems increase the awareness and reduce the resistance against the engineering works. Under these circarnstances this study focuses on the effect of media on public awareness and their participation in the solution of environmental problems. When the journalists are aware of their role in environmental issues, the program will be of high quality and accomplishes the objective, therefore supporting the Environmental Engineers in creating solutions. As a sample, a national Turkish commercial broadcasting company programs were investigated via contents analy sis and discussed. 展开更多
关键词 environmental issues engineering MEDIA TV
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