Radio is all about dreams. This old and tired medium now fights with new media as it is with its old enemy television. Radio has a big impact on dreams. It gives you the sound and makes you dream. Once you get used to...Radio is all about dreams. This old and tired medium now fights with new media as it is with its old enemy television. Radio has a big impact on dreams. It gives you the sound and makes you dream. Once you get used to this media you start dreaming. If you used to listen radio more, you get in dependence with it. So this day dreaming change to lifeless dreaming. This article gives an evaluation of how radio audience can shape audience future dreams with dependence theory. The paper starts with a conceptual explanation of dependence theory and goes on with a survey done in Turkey to 101 radio listeners. The survey investigates on how people like listening the radio and what makes them enjoy radio. The survey assumes that people listening to radio and getting depended on it start changing the behaviors and habits of listeners. This behavior change effects listeners future dreams and the audience take radio as a model. The paper shows by using the dependence theory that radio listeners take the radio they love as model and use it to build their future business dreams.展开更多
文摘Radio is all about dreams. This old and tired medium now fights with new media as it is with its old enemy television. Radio has a big impact on dreams. It gives you the sound and makes you dream. Once you get used to this media you start dreaming. If you used to listen radio more, you get in dependence with it. So this day dreaming change to lifeless dreaming. This article gives an evaluation of how radio audience can shape audience future dreams with dependence theory. The paper starts with a conceptual explanation of dependence theory and goes on with a survey done in Turkey to 101 radio listeners. The survey investigates on how people like listening the radio and what makes them enjoy radio. The survey assumes that people listening to radio and getting depended on it start changing the behaviors and habits of listeners. This behavior change effects listeners future dreams and the audience take radio as a model. The paper shows by using the dependence theory that radio listeners take the radio they love as model and use it to build their future business dreams.