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Management of pharmaceutical sales representatives: A literature review 被引量:1
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作者 Swapnil Undale milind pande 《Journal of Chinese Pharmaceutical Sciences》 CAS CSCD 2016年第1期73-78,共6页
This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged... This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged as major pharmaceutical market in the world. Pharmaceutical marketing in India is highly relied on personal relationship between medical representatives and doctors. In the last decade, many foreign companies have entered in Indian market. This has posed highly competitive and challenging work environment for medical representatives. Therefore, it is indispensable to study the challenges faced by medical representatives in this dynamic environment. 展开更多
关键词 Job satisfaction Medical representatives Pharmaceutical marketing Pharmaceutical sales representatives Sales management Turnover intention
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