Sunday afternoon in Beijing's Oriental Plaza shopping mall and the huge diamond jeweler on the ground floor is crowded with people of all appearances-young and old, singles and couples. They all share one thing in...Sunday afternoon in Beijing's Oriental Plaza shopping mall and the huge diamond jeweler on the ground floor is crowded with people of all appearances-young and old, singles and couples. They all share one thing in common, the search for a diamond that can last forever.展开更多
In a bold move intended to reinvigorate growth in the global mobile phone market, Siemens Mobile last year created Xelibri. This new handset range of radically different shapes and wearable designs has been positioned...In a bold move intended to reinvigorate growth in the global mobile phone market, Siemens Mobile last year created Xelibri. This new handset range of radically different shapes and wearable designs has been positioned in the market as a fashion accessory rather than as a communications tool. Both the phones and the accompanying advertising campaign are treating Xelibri as a fashion brand, with handsets being sold in department stores and fashion outlets as well as specialist handset retailers. Two months after the launch in Europe, Xelibri made their Asian debut in Hong Kong,Singapore and China in June 2003.展开更多
China''s fast food franchise market is tempting for foreign companies, but it does not always turn out well, as US restaurant chain A&W discovered to its cost.
文摘Sunday afternoon in Beijing's Oriental Plaza shopping mall and the huge diamond jeweler on the ground floor is crowded with people of all appearances-young and old, singles and couples. They all share one thing in common, the search for a diamond that can last forever.
文摘In a bold move intended to reinvigorate growth in the global mobile phone market, Siemens Mobile last year created Xelibri. This new handset range of radically different shapes and wearable designs has been positioned in the market as a fashion accessory rather than as a communications tool. Both the phones and the accompanying advertising campaign are treating Xelibri as a fashion brand, with handsets being sold in department stores and fashion outlets as well as specialist handset retailers. Two months after the launch in Europe, Xelibri made their Asian debut in Hong Kong,Singapore and China in June 2003.
文摘China''s fast food franchise market is tempting for foreign companies, but it does not always turn out well, as US restaurant chain A&W discovered to its cost.
