The purpose of this paper is to examine the current role of social media on entrepreneurial intention among theaccounting students in Penang. A survey was designed and disseminated to the accounting students where 233...The purpose of this paper is to examine the current role of social media on entrepreneurial intention among theaccounting students in Penang. A survey was designed and disseminated to the accounting students where 233 validresponses were collected. Through structural equation modelling, the findings indicated that entrepreneurialintention was significantly influenced by social media. The findings of this study provided useful information forthe government to engage with other stakeholders and make use of the social media advantage to shape effectivecommunication strategies to support entrepreneurial intention for accounting students.展开更多
文摘The purpose of this paper is to examine the current role of social media on entrepreneurial intention among theaccounting students in Penang. A survey was designed and disseminated to the accounting students where 233 validresponses were collected. Through structural equation modelling, the findings indicated that entrepreneurialintention was significantly influenced by social media. The findings of this study provided useful information forthe government to engage with other stakeholders and make use of the social media advantage to shape effectivecommunication strategies to support entrepreneurial intention for accounting students.
