The Olympic Charter is categorized into three main sections： the IOC （International Olympic Committee）, the IFs （International Federations） and NOCs （National Olympic Committees）. Since the 1980s, the prominent...The Olympic Charter is categorized into three main sections： the IOC （International Olympic Committee）, the IFs （International Federations） and NOCs （National Olympic Committees）. Since the 1980s, the prominent functions of sport and in particular mega events such as the Olympic Games have been deeply analyzed by academic and political writers. Sporting mega events like the Olympic Games can produce lots of advantages： international branding and prestige, economic development, unity and cooperation, cultural exchanges and interactions, reduction in political isolation and sanctions, and so on. One of the most important legacies of Olympic Games for the host country/city is social cohesion, national pride and patriotism. For example, the success of Iran in the London 2012 Olympics resulted in heightened cultural identity and national prestige. Despite political and economic isolation resulting from international sanctions, Iranian athletes and coaches overcame obstacles to win four Olympic gold medals in ＂Mega Media Event＂ that is the summer Olympic Games. The present study demonstrates the interconnections between success in the Olympic Games and the development of nations. The data to support the analysis and arguments were gathered through public documents and interviews with sport diplomacy experts. At first, we investigated some international functions for sport, then we had 13 interviews with 11 Iranian and 2 foreign experts who had international positions in different sport organizations like IOC, Ifs, FIFA （Federation international the Football Association） and OCA （Olympic council of Asia）. Finally, all information was organized into the following factors： enhancing international branding and prestige, international image, number of sport tourists as virtual industry in new millennium, national cohesion and identity, national patriotism, peacefulness, cultural exchanges among nations and reduce political boycotts and economic sanctions.展开更多
文摘The Olympic Charter is categorized into three main sections： the IOC （International Olympic Committee）, the IFs （International Federations） and NOCs （National Olympic Committees）. Since the 1980s, the prominent functions of sport and in particular mega events such as the Olympic Games have been deeply analyzed by academic and political writers. Sporting mega events like the Olympic Games can produce lots of advantages： international branding and prestige, economic development, unity and cooperation, cultural exchanges and interactions, reduction in political isolation and sanctions, and so on. One of the most important legacies of Olympic Games for the host country/city is social cohesion, national pride and patriotism. For example, the success of Iran in the London 2012 Olympics resulted in heightened cultural identity and national prestige. Despite political and economic isolation resulting from international sanctions, Iranian athletes and coaches overcame obstacles to win four Olympic gold medals in ＂Mega Media Event＂ that is the summer Olympic Games. The present study demonstrates the interconnections between success in the Olympic Games and the development of nations. The data to support the analysis and arguments were gathered through public documents and interviews with sport diplomacy experts. At first, we investigated some international functions for sport, then we had 13 interviews with 11 Iranian and 2 foreign experts who had international positions in different sport organizations like IOC, Ifs, FIFA （Federation international the Football Association） and OCA （Olympic council of Asia）. Finally, all information was organized into the following factors： enhancing international branding and prestige, international image, number of sport tourists as virtual industry in new millennium, national cohesion and identity, national patriotism, peacefulness, cultural exchanges among nations and reduce political boycotts and economic sanctions.
