As China's convention and exhibition industry strides forward to internationalization, Chinese-English translation of banners for conventions and exhibitions is more frequent than ever before. Based on Vermeer's sko...As China's convention and exhibition industry strides forward to internationalization, Chinese-English translation of banners for conventions and exhibitions is more frequent than ever before. Based on Vermeer's skopos theory, the core theory of functionalist approaches, the paper analyzes authentic examples and highlights the techniques of translation for this type. With representative examples, the paper illustrates the necessity of adopting skopos theory in Chinese-English translation of banners for conventions and exhibitions.展开更多
文摘As China's convention and exhibition industry strides forward to internationalization, Chinese-English translation of banners for conventions and exhibitions is more frequent than ever before. Based on Vermeer's skopos theory, the core theory of functionalist approaches, the paper analyzes authentic examples and highlights the techniques of translation for this type. With representative examples, the paper illustrates the necessity of adopting skopos theory in Chinese-English translation of banners for conventions and exhibitions.