The research aimed to identify the ways the sport could be used to attract the new visitors in the tourism destinations.Adjara Autonomous Republic located in Georgia,as one of the developed tourism regions of the coun...The research aimed to identify the ways the sport could be used to attract the new visitors in the tourism destinations.Adjara Autonomous Republic located in Georgia,as one of the developed tourism regions of the country,was chosen as an object of the research.The theoretical schema that links the sport events to tourism was developed and the factors,related with the specifics of sport type,attractiveness,and financing,which restrain the usage of sport for tourist attraction,were identified on the first stage of research.The case of Adjara region authority financing and supporting the sport in the region was learned and discussed on the second stage of the research.Three approaches to the sport event,as a tourist attraction,were analysed on the third stage of the research:international sport events,fighting events,and traditional sport events.The positive and negative sides of each one were identified.As the research revealed,orientation on traditional and national sport events are mostly attractive for tourism policy measures,because the Adjara region could offer tourists the outstanding experience.The other side of this approach is the necessity of big investments for promotion of such sports.展开更多
文摘The research aimed to identify the ways the sport could be used to attract the new visitors in the tourism destinations.Adjara Autonomous Republic located in Georgia,as one of the developed tourism regions of the country,was chosen as an object of the research.The theoretical schema that links the sport events to tourism was developed and the factors,related with the specifics of sport type,attractiveness,and financing,which restrain the usage of sport for tourist attraction,were identified on the first stage of research.The case of Adjara region authority financing and supporting the sport in the region was learned and discussed on the second stage of the research.Three approaches to the sport event,as a tourist attraction,were analysed on the third stage of the research:international sport events,fighting events,and traditional sport events.The positive and negative sides of each one were identified.As the research revealed,orientation on traditional and national sport events are mostly attractive for tourism policy measures,because the Adjara region could offer tourists the outstanding experience.The other side of this approach is the necessity of big investments for promotion of such sports.
