This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most ...This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most sensitive factor that determines the products giving to them the ＂soul＂ and in most cases separating successful from unsuccessful ones on the market. In the era of global market, competitiveness became one of the most important factors for each company. Within an enterprise, the engineers are those who are qualified and responsible to take care about the competitiveness of the products that company produce. They have to be introduced not just about the technology in sense of ＂how to made smt.＂, but even rather ＂bow to make the better product than others＂. ＂Better＂ could be involved in product various characteristics as quality, functionality, durability and any other ones which will convince the customer to buy it. The engineers should be more focused on the ＂value＂ involved in the product rather than on its ＂materialization＂, simply because the customers buy the value for him/her. By neglecting innovation, companies become just a simple economy subjects, without entrepreneurial elements, losing competitiveness and endanger their future. In long-term perspective, the permanent innovations implemented in the products and services as well as in the production process enable companies to became or remain competitive on the market.展开更多
文摘This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most sensitive factor that determines the products giving to them the ＂soul＂ and in most cases separating successful from unsuccessful ones on the market. In the era of global market, competitiveness became one of the most important factors for each company. Within an enterprise, the engineers are those who are qualified and responsible to take care about the competitiveness of the products that company produce. They have to be introduced not just about the technology in sense of ＂how to made smt.＂, but even rather ＂bow to make the better product than others＂. ＂Better＂ could be involved in product various characteristics as quality, functionality, durability and any other ones which will convince the customer to buy it. The engineers should be more focused on the ＂value＂ involved in the product rather than on its ＂materialization＂, simply because the customers buy the value for him/her. By neglecting innovation, companies become just a simple economy subjects, without entrepreneurial elements, losing competitiveness and endanger their future. In long-term perspective, the permanent innovations implemented in the products and services as well as in the production process enable companies to became or remain competitive on the market.
