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The Application of the Theory of the Price Elasticity of Demand to the EMS Management
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作者 shi yan-rui cao pei-xia 《The Journal of China Universities of Posts and Telecommunications》 EI CSCD 2004年第z1期83-87,共5页
Express Mail Service (EMS) is the most competitive one of the post services. Price competition is the core of market competition and so for EMS. In this paper, we calculate the coefficient of demand elasticity and the... Express Mail Service (EMS) is the most competitive one of the post services. Price competition is the core of market competition and so for EMS. In this paper, we calculate the coefficient of demand elasticity and then put forward the price strategy for EMS to increase its competitive power. 展开更多
关键词 EMS the price elasticity of demand price strategy
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