期刊文献+
共找到1篇文章
< 1 >
每页显示 20 50 100
Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development and Application in Europe and China
1
作者 sabrina bresciani Jianxin Ge Yam Niu 《Frontiers of Business Research in China》 2014年第4期480-499,共20页
Companies operating across borders face greater challenges in ensuring compliance with company strategy in different cultural contexts. Recent research shows the cognitive and emotional benefits of utilizing visual re... Companies operating across borders face greater challenges in ensuring compliance with company strategy in different cultural contexts. Recent research shows the cognitive and emotional benefits of utilizing visual representations of knowledge in organizations. This study aims to test if mapping a corporate strategy visually can improve attitudes toward firm strategy and the intention to comply with it. An experiment is conducted comparing two knowledge maps to a textual version of the same company strategy. In order to measure attitudes toward the strategy, a scale was developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude with cognitive, affective and behavioral components. The scale was then applied to a different sample to test the effect of mapping a company strategy visually on attitude toward the strategy, and to test if the effect is persistent in Europe and China. The results of the experiment show that subjects exposed to the visual conditions had significantly more positive affective and cognitive attitudes toward the content. 展开更多
关键词 visual representations cross-cultural communication businesscommunication STRATEGY international management
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部